本文先对企业国际化理论和国际市场进入理论进行回顾和总结，在分析中国
汽车企业国进市场进入状况及其特点的基础上，系统性地分析国际市场进入模式
选择的影响因素，进而提出适合于中国汽车企业的国际市场进入的选择模型，并
以长城汽车在俄罗斯市场进入模式选择为例，根据选择模型提出建议方案并与实
际选择对比分析，最后对中国汽车企业国际化提出相应建议。
文章第一部分主要阐述了研究背景、研究目的与意义、研究内容与结构。第
二部分为文献综述，通过对企业国际化理论和国际市场进入模式理论的回顾，说
明国际市场进入模式的类型及内在特征，归纳出国际市场进入模式的影响因素及
一般模型。第三部分通过国家层面、产业层面、企业层面、产品层面对中国汽车
企业市场进入情况进行分析，并提出以中国汽车企业为主体的国际市场进入模式
的模型。第四部分以长城汽车在俄罗斯市场进入模式的选择为案例，通过对俄罗
斯国家环境、俄罗斯汽车市场情况、长城集团状况、长城汽车国际化程度的分析，
对其进入模式进行预测和分析。第五部分为中国汽车行业国际化提出建议，第六
部分为得出结论并指出下一步研究的方向。
关键词：
汽车企业，国际市场，进入模式，模式选择I
Abstract
Study on International Market Entry Mode Choice
for Chinese Automobile Enterprises
With the global automobile market growing slowly and the more and more
crowded domestic automobile market, the Chinese automobile enterprises that survive
in the cracks have been involved in the process of internationalization. For each
enterprise who wants to begin the process of internationalization, the first problem to
face is the choice of international market entry mode. The key to the success of
enterprise internationalization is how to choose the proper international market entry
mode regarding to the environment and its own characteristics. Unfortunately, most
literatures at present are focusing on the multinational corporations (MNCs) from
developed countries, ignoring the characteristics of automobile enterprises in
developing countries and their plight of entry mode choice.
This paper firstly reviewed the literatures of international business theory and
international markets entry mode theory, on the basic analysis of characteristics of
Chinese automobile companies access to overseas markets, studied the factors
affecting the international market entry mode selection systematically, put forward
suitable model for Chinese automobile companies to enter the international market,
and take entry mode choice of Great Wall Motor Company Limited in Russian market
as an example, then choose the options in accordance with the proposed model, and
finally made recommendations accordingly to the internationalization of Chinese
automobile companies.
The first part described the main research background, purpose and meaning,
content and structure. The second part is the literature review of the international trade
theory and the international market entry mode theory, illustrated the types of
international market entry mode and their intrinsic characteristics, and summed up the
international market entry mode factors and general model. The third part analyzed
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