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MBA硕士论文_美国文化产业国际竞争力实证分析(60页)

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文本描述
I
摘 要
文化是一个民族的灵魂,也是全世界人民的精神家园。21 世纪是一个文化的世
纪,世界多极化、经济全球化的不断深入发展,科学技术日新月异,各种思想文化
不断频繁交融,因此,文化产业在世界各国综合国力竞争中的地位和作用更加凸显,
增强文化产业国际竞争力、民族文化国际影响力的要求也更加紧迫。冷战结束后,
美国一直是全球政治、经济、军事的超级大国,同时也主宰着全世界的文化市场。

随着文化产业的不断繁荣发展,它已经成为美国最具有经济价值的产业之一,美国
文化也已经在全世界范围内扩展其国际影响力和国际竞争力。所以,研究美国文化
产业国际竞争力的具体情况,通过与中国文化产业发展现状和未来趋势的相互结
合,提出若干推动中国文化产业发展的政策建议,大力推动文化产业跨越式发展,
使之成为国民经济支柱性产业具有十分重要的意义。

论文主要研究内容有:绪论中介绍了论文选题的背景和选题的理论与现实意
义、国内外文献综述、研究的基本思路和方法、以及论文的创新之处和不足之处;
第一章为文化产业国际竞争力的理论基础,主要针对有关文化产业国际竞争力的相
关概念进行基本阐述;第二章为美国文化产业概述,对美国文化产业的相关情况进
行了阐述,从历史的角度上了解了美国文化产业的基本发展阶段、美国文化产业发
展的基本情况以及美国文化产业的主要特点;第三章为影响美国文化产业国际竞争
力的因素,从主、客观两个角度对影响美国文化产业国际竞争力的因素进行了分析,
具体从经济、技术、社会、政策、文化等方面加以阐述并对美国文化产业的未来发
展方向进行展望;第四章为美国文化产业国际竞争力实证研究,采用主成分分析法,
对所选的 33 个国家的 20 个指标进行多元统计分析,将这 33 个国家进行比较和排
序,得出相应的结论;第五章提升我国文化产业国际竞争力的启示,对我国的文化
产业发展提出相关政策建议,通过借鉴美国文化产业发展的成功经验,结合我国自
身文化产业的具体现实特征,从人才培养、法制建设、科技投入等方面进一步提升
我国文化产业的国际竞争力。

关键字: 美国文化产业 国际竞争力 主成分分析II
ABSTRACT
Culture is the soul of one nation, and it is also the spiritual root of the people all
over the world. 21
st
century is called the century of culture, the world’s multi-polarity and
the economical globalization getting quite deeply development, the technology changing
with each passing day, all kinds of different thoughts and culture mixing together, all
these factors promote the cultural industry to be a significant index in the competition of
comprehensive national strength around the countries. After the Cold War, the United
States has become the absolutely superpower in the political, economical and military
aspects, as well as the global cultural market. As one of the most economically valuable
industries, an American cultural industry has undoubtedly expressed its global influence
and competitiveness with its booming of cultural industries. Therefore, it is quite
necessary to put forward some suggestions for the development of China's cultural
industry by analyzing the international competitiveness of American cultural industry in
order to energetically promote the great-leap-forward development of cultural industry
and let it become a pillar of our national economy.
The main content of this paper is as follows: the introduction describes the research
background, the academic value and practical significance of this thesis, the literature
review both at home and abroad, its main structure and the possible innovations of this
paper; the first chapter is the theoretic statement about international competitiveness of
cultural industry, presenting some basic definitions of the cultural industry and
international competitiveness; the second chapter summarizes the related knowledge
about the American cultural industry, rendering a brief view of its developing stages, its
current situation and its main features; the third chapter is a comparatively
comprehensive and systematic study of the various factors contributive to the
international competitiveness of American cultural industry, such as technical revolution,
economic system, social conditions, government support, cultural values, etc, and the
developing trend of the American cultural industry in the future; the forth chapter is an
empirical research on the international competitiveness of American cultural industry
among the selected 33 countries using principal component analysis, then compares and