大连理工大学专业学位硕士学位论文

摘 要

我国被联合国列为世界上13个水资源匮乏的国家之一,严重的水环境污染使我国

水资源短缺问题更加突出。“十一五”期间,中国工业经济保持平稳较快发展,2009

P年中国制造业在全球制造业总值中的比例高达15.6%,成为全球第二大工业制造国。然

而,中国工业的快速发展产生了大量工业废水,造成了严重的环境污染。为此,中国政

府不断加强工业废水排放和处理的管理,为工业废水处理行业带来了良好的发展机遇。

K公司作为国内著名家电企业,在家电行业发展前景不容乐观的情况下,亟需拓展

业务范围,培育新的利润增长点,加快发展工业废水处理产业是最佳的选择之一。本文

遵循理论和实践相结合的原则,本着发现问题、分析问题和解决问题的思路,制定了该

公司发展工业废水处理产业的战略。

本论文的正文包括五个部分。第一部分是文献综述,介绍了企业发展战略理论和工

业废水处理理论。第二部分分析了工业废水处理行业发展的外部环境,主要是对宏观环

境和产业环境的分析。第三部分是对K公司内部环境的分析,包括人力资源、研发能力、

生产制造能力、市场营销能力和财务状况等。第四部分是对K公司发展工业废水产业的

SWOT分析。第五部分K公司制定了发展工业废水处理产业的战略规划。

关键词:工业废水处理;发展战略;保障措施

K公司工业废水处理业务发展战略研究

Research on Development Strategy for K Company's Industrial

Wastewater Treatment Industry

Abstract

Our country is listed by the UN as one of the 13 countries lacking of water resources in

the world. Serious pollution of water resources makes the shortage of water in China more

and more outstanding. In the "11th five” period, China's industrial economy maintains stable

and rapid development. In 2009, the ratio of China's manufacturing industry in the global

manufacturing GDP was as high as 15.6%. China became the world's second largest

manufacturing country. Nevertheless, Chinese industry's rapid development has generated a

lot of industrial waste water. It not only exacerbates the shortage of water resources, but also

causes serious environmental pollution. Therefore,China's government continues to

strengthen the industrial wastewater discharge and treatment management, it brings a good

opportunity for the development of the industry in industrial wastewater treatment.

K Company is a well-known household electrical appliance enterprise. In the situation

that the development prospects of appliance industry can not be optimistic,the company

urgently needs to expand the business scope and to develop new profit growth point. This

thesis follows the principle of integrating theory with practice,and the thoughts of finding

problems,analyzing problems,and solving problems, formulates the strategy for the company

to develop industrial wastewater treatment industry.

The main body of the thesis has five parts. The first part is the literature review,

introduces the theory of the enterprise development strategy and industrial wastewater

treatment tiieory. The second part analyzes tiie external environment of industrial

development of wastewater treatment, mainly analyzes the macro environment and industry

environment. The third part is the analysis of the internal environment of K Company,

including human resources, research and development capability, manufacturing capability,

marketing capability and financial condition. The fourth part takes SWOT analysis for K

Company to develop industrial wastewater treatment industry. The fifth part draws up

strategic planning for K Company to develop industrial wastewater treatment industry.

Key Words: Industrial Wastewater Treatment; Development Strategy; Safeguard

Measures

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