Please write the Preopening Strategy plan in a style that is easily understood by owners.
Please remember that the Preopening Strategy a working document that has the clear purpose of initiating focussed action and generating clear and measurable results.
Please keep it simple, short and specific.
Validate all your key information used in the Preopening Strategy.
Most of all keep it memorable!
Please remember to remove all indications i.e. the above text, “please describe”, examples, etc. from your final document

Preopening STRATEGY PLAN Template

Kempinski Hotel Haitang Bay Sanya, People Republic of China

Owners & Designers:

Owners:

Interior Designer:

Developer:

Technical Consultant:

Designer:

Appointed Kitchen Consultant:

Architect:

Project manager

Table of Contents

1 Executive Summary 5
1.1 Strategic Focus 5
1.2 Vision 5
1.3 Mission 6
1.4 Brand Strategy 6
1.4.1 The F&B Brand 7
2 Product 7
2.1 Location 7
2.2 Product Description 7
2.3 Preliminary Area Programme 8
2.4 Guestrooms Strategy 9
2.5 Food & Beverage Strategy 9
2.6 Banquet & Meeting Strategy 9
2.7 SPA 10
2.8 Kids Club 12
3 Marketing Positioning 13
3.1 Strategic Focus 13
3.2 Macro Environmental Analysis: 13
3.3 Market Forces 15
3.4 Market Mix 16
3.5 Competitive Market Comparison of Performance 17
3.6 Competitive SWOT ANALYSIS 21
3.7 Internal SWOT 21
3.8 Pricing 22
3.9 Room Inventory Pricing Analysis 22
4 Preopening Sales & Marketing Objectives 23
4.1 Loyalty / Partner Promotions 24
4.2 Partner Programs 25
4.3 Preopening Marketing Strategy 27
4.4 Advertising 27
4.5 Collateral 28
4.5.1 F&B Advertising 29
4.6 Collateral 30
5 People Management value proposition 31
5.1 People Management Vision 31
5.1.1 Corporate People Management Strategy 32
5.1.2 Code of Conduct/Management Style 32
5.2 People Management Strategy 33
5.3 Training & Development 33
5.3.1 People Education - Executive & Middle Management Programs 33
5.3.2 People Training - Standardized & Individualized for Preopening 34
5.4 Organizational Structure 34
5.5 Compensation, Benefits and Incentives 35
5.5.1 Talent Attraction 36
5.6 Staff Accommodation 37
5.7 Preopening Task Force 37
5.7.1 Corporate/Regional Support 37
5.7.2 Task Force programmes 37
5.8 Preopening Trial Run 38
5.9 Salary Survey 38
6 Hotel Technologies 39
6.1 Summary and Objective 39
6.1.1 Enabling the operation 39
6.1.2 Plant / Energy 40
6.2 Applications Associated and Integration 41
6.2.1 Property Management Systems 41
6.2.2 GDS & E-Distribution 42
6.2.3 Point of Sale System 43
6.2.4 Signage System 43
6.2.5 Key card System 43
6.3 Communication Network 44
6.3.1 PABX 44
6.3.2 E-Mail 44
6.3.3 Project Insight 45
6.4 Guest Services 45
6.4.1 Wired Internet Access and Business Centre Services 45
6.4.2 Wireless Internet Access 46
6.4.3 Interactive TV System 46
6.5 Power 46
6.5.1 Central UPS System 46
6.5.2 Data Centre Power 46
6.6 Security 47
6.6.1 Physical Security 47
6.6.2 E-Security 47
7 Financial Summary 47
7.1 Preopening budget summary 47
7.2 Preopening Payroll 49
7.3 Preopening other expenses 49
7.4 Preopening other expenses Sales & Marketing 50
7.5 Summary Strategic Synopsis 50
8 Appendices 51
8.1 Appendix 1 - Summary of Agreement 51
8.2 Appendix 2 - DELEGATION of Authority Manual (DOA) 52

Executive Summary

Strategic Focus

Briefly describe your strategy

Examples:
The Aim of this Preopening Strategy
What do we wish to achieve with this Preopening Strategy …start, grow
The property ready to operate under best condition
The property grand opening
Establishing a reputation as..
Guest Experience that a the hotel delivers

Vision

Briefly describe what the hotel aspires to become (this is where the hotel should also describe whom they want to be realistically, based on their brand positioning, product and location). Capture the spirit and uniqueness of your property, stick to broad goals and objectives: how are you unique from everyone else out there What is your unique selling proposition

Examples:
To become a landmark in XXX recognised for excellence, highlighting our quality and Kempinski’s Management know how.
Located in XXX, the Kempinski Hotel XYZ will use contemporary architecture to offer the best location to its guests.
To the local community, the Kempinski Hotel XYZ will become a social meeting place thanks to its Restaurants, Bars & Banquet Facilities, original in concept and outstanding in quality.
To the International guest, the Kempinski Hotel XYZ will be a symbol of renowned, secure, friendly and attentive service combined with a productive environment in which they can work at leisure.
Easy to do business with it will drive value with our business partners, suppliers and industry clients.
To the FIT client, we will offer remarkable suites combined with individual attention, this Unique Point of Selling will be one of our key drivers for this market.
Upon its opening, the Kempinski Hotel XYZ will gain its recognition of leading hotel in XXX, combining outstanding quality standards with a unique experience through the development of a dedicated team of employees.