摘要:随着现代无线通信技术的迅速发展,人们对手机这个无线通信

的手持终端的要求也越来越高,特别是对手机软件的要求。对于手机

软件企业来说,这既是一个机遇,也是一个挑战。为了满足广大市场

与人们的现代化需求,跟上整个社会的发展潮流与趋势,手机软件公

司必须抓住这个良好的机遇,主动迎接教〖战,全面分析企业自身的情

况,并制定出适合自己公司发展的战略计划,为企业的进一步发展提

供保障。

本文把华升世纪科技公司作为研究的主要对象,阐释了该选题的

背景与意义,以及国内外的最新研究动态。利用战略管理理论,企业

管理理论和竞争优势理论作为理论依据。使用SWOT分析与PEST

环境分析等战略分析法,深入地分析了华升世纪科技公司的内部与外

部经营环境,机遇、挑战、优势与问题等。并针对当前的实际情况,

对华升世纪科技公司的可持续发展提出了一些战略规划与对策。首

先,华升世纪科技公司要有自己的指导思想与基本原则,制定出符合

自己实际的总体战略目标与阶段战略目标。其次,要完善自己的品牌,

整合渠道,创新产品,调整结构,提高服务竞争意识,引进高科技人

才。

最后,希望华升世纪科技公司在采取以上可操作性建议之后可以

在手机软件行业占据一席之地,并成为引领行业发展的先锋,为我国

手机电子产品行业注入新鲜的血液。

【关键词】手机软件;战略管理;企业管理;竞争优势;发展策略

The developement measures of Huashengshi ji company

ABSTRACT: With modern wireless communication technology of the

rapid development, people on the wireless handheld mobile terminal

requirements also more and more high, especially for mobile phone

software requirements. For mobile phone software enterprise, for

example, it is both an opportunity and a challenge. In order to meet the

market and people of the modernization of the demand, keep up with the

trend of the development of the society and trend of mobile phone

software company must seize the good opportunity, the initiative to meet

the challenge, the comprehensive analysis of the enterprise itself, and

work out the suitable for his company's development strategy plan, for the

further development of the enterprise to provide security.

This paper put up Hua sheng century technology company as China,

the main research object, this paper explains the background and

significance of the subject, and the new trends of both at home and

abroad. The strategic management theory, enterprise management theory

and competitive advantage theory as the theoretical basis. Using the

SWOT analysis and PEST environmental analysis, and other strategic and

analysis, a further study on the China science and technology

company/century internal and external business environment, the

opportunity, challenge, advantage and problems. And according to the

actual situation of China rise Hua sheng century technology company the

sustainable development of the company puts forward some strategic

planning and countermeasures. First, Hua sheng century technology

company must have their own guidelines and basic principle, make to

your actual overall strategic objectives and stage strategic objectives.

Next, want to improve their own brands, integrate channel, innovative

products, adjust the structure and improve the service the sense of

competition, the introduction of high-tech talent.

At last, I wish China science and technology company to take up

century in operational Suggestions above after in mobile phone software

industry can hold position, and become a leading the industry

development of the vanguard for the Chinese cell phone electronic

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