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高技术服务创新网络主导企业价值联合创造研究_MBA论文(70页)

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文本描述
II
摘 要
高技术服务创新融高技术和管理创新于一体,受到制造业服务化趋势、生产
性服务市场需求转换和全球价值网络重组的驱动,全球产业结构明显表现出加速
向现代服务经济转型的趋势,高技术服务创新围绕系统的解决方案形成一个开放
的、模块嵌入式的网络结构。网络内的主导企业通过资源交互、信息共享、协同
技术研发等方式联合创造的价值构成了高技术服务创新网络的价值基础。因此,
在当前战略结构调整、高技术产业迅速崛起的背景下,研究高技术服务创新网络
主导企业价值联合创造的机理对于推进高技术服务创新网络快速、健康发展,并
创造更大的价值具有重要的理论和实践意义。

在已有研究的基础上,本文分析了高技术服务创新网络的内涵、特征和结构,
根据创新网络的模块化将网络主体划分为服务方案设计模块、服务动力支持模块、
服务内容提供模块、服务技术支撑模块和服务交付载体模块及用户,并对网络中
的主导企业进行界定。阐述了高技术服务创新网络主导企业价值联合创造的本质、
条件、特征和过程等机理,并根据这一机理构建了高技术服务创新网络主导企业
价值联合创造模型,从模型结构、模型运行机理和模型趋势对该模型进行分析。

最后,采用苹果移动创新网络为案例研究对象,对理论推理和模型进行验证。

研究结果表明,高技术服务创新网络的创新主体和形式呈现多样化态势,其
中主导企业是网络创新力量的主要源泉;网络界面标准和模块接口规则是维持高
技术服务创新网络持续、健康发展的基本前提;高技术服务创新网络主导企业间
的耦合共轭作用是价值联合创造的主要机理;用户参与价值创造的重要性日益凸
显;网络参与主体边界模糊,网络总体价值呈螺旋上升状态。上述研究成果对于
高技术服务创新网络治理、主导企业价值联合创造具有重要的启示和指导意义。

关键词:服务创新;高技术服务创新网络;主导企业;价值联合创造;苹果移动
创新网络硕士学位论文
III
Abstract
High-tech service innovation combines high-tech and management innovation in
an organic whole. Driven by the movements of servitization in manufacturing,
conversion of producer services market demand and restructuring of global value
network, global industrial structure clearly accelerates the transition to modern service
economy. Concentrating on the systematic solution, high-tech service innovation has
formed an open and module embedded network structure. Through ways to create
value in dominant enterprises like resource interaction, information sharing,
technology development et al, the value basis of high-tech service innovation network
is formed. Thus, it’s of great theoretical and practical significance to research on value
co-creation mechanism of dominant enterprises in high-tech service innovation
network in the context of strategic structural adjustment and the rapid rise of the
high-tech industry. Also, it’s helpful for high-tech service innovation network to
develop rapidly and healthily as well as create far more value.
Based on existing research, we analyzed the connotation, characteristics and
structure of high-tech service innovation networks. Referring to the modularization of
innovation network, we divided the participants of network into service design module,
service power support module, services content providing module, service technical
support module, service delivery carrier module and users. We also defined the
dominant enterprises of the network. Then, we described the mechanisms including the
connotation, conditions, characteristics and process, etc of dominant enterprises value
co-creation in high-tech service innovation network. Based on the mechanisms above,
we built a model of dominant enterprises value co-creation in high-tech service
innovation network and analyzed this model in aspects of its structure, operation
mechanism and evolution trends. Ultimately, we took Apple mobile innovation
network as the empirical object to verify the theoretical reasoning and the model built.
The results show that the participants and innovation form of high-tech service
innovation networks present a diversity situation. Within the network, the dominant
enterprises remain the main source of innovation. Network interface standard and
module interface rules are the basic preconditions to maintain the sustained and
healthy development of high-tech service innovation network. The mechanism of
dominant enterprises coupling and conjugate is the main mechanism of high-tech
service innovation network value co-creation. The importance of user participation has