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建造合同条件下XX建筑公司二次经营策略_MBA硕士范文(67页).rar

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更新时间:2018/11/6(发布于四川)

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文本描述
摘 要
步入21世纪后,我国的城镇化进入了高速发展旳阶段,首先就带动了建筑市场
的繁荣,房建和市政公用项目大量上马,城市经济圈战略又加快了城市间的铁路、公
路的建设。市场的急剧扩张使得建筑企业的数量和建筑业总产值也呈现井喷式增长,
建筑施工企业的利润总额也持续增长。然而在建筑业表面繁荣的背后,建筑施工企业
的工程利润空间却一直很小。就2011年建筑施工企业的总资产回报率的角度来看,
回报率比中国人民银行一年期贷款利率还低2. 44个百分点,对建筑施工企业而言,
这意味着大多数都在微利经营
建筑施工企业间的恶性竞争和建设单位和建筑施工企业间的不平等地位是造成
建筑施工企业利润空间小的主要原因。在这种大环境下,XX建筑公司作为一个典型
的建筑施工企业,同绝大多数建筑施工企业一样,都陷入了举步维艰的困境。因此,
XX建筑公司必须改变建造合同项目传统的经营策略,增加建造合同收入才能在惨烈的
市场竞争中立于不败之地
基于上述原因,论文根据XX建筑公司以往项目施工中借助工程变更、索赔等合
同事件为项目实现增收的案例,以前瞻性的眼光去研究项目全寿命周期内建筑施工企
业实现利润最大化的方法,提出了建造合同条件下XX建筑公司的二次经营策略
首先,论文系统的解释了不平衡报价、价值工程、工程变更、索赔和价格调整这
五种方法为项目实现增收的原理。其次,介绍了建造合同常见的三种承包模式和XX
建筑公司现有的经营模式,并提出了二次经营的思路。再者,深入分析研究了二次经
营策略在项目实施各个阶段的运用。最后,对XX建筑公司二次经营策略实施的效果
进行总结
通过对建造合同条件下XX建筑公司二次经营策略的研究,本论文旨在为XX建
筑公司打破建造合同项目经营上的困局,同时也为国内建筑施工企业在工程项目中增
加建造合同收入提供有益的借鉴
关键词:建造合同;XX建筑公司;二次经营
Abstract
The urbanization of our country has entered a rapid development stage since 21st century,
which firstly drives the prosperity of the construction market,and develops a large number
of housing and municipal utilities projects, at the same time, the strategy of city economic
circle speeds up the construction of the intercity railway, highway. The sharp expansion of
markets makes the number of construction enterprises and the total output of construction
industry rise rapidly, the total profit of construction enterprises is also continually growing.
However, behind the superficial prosperity of the construction industry, the profit of
engineering of construction enterprises remains very small. Take the rate of return about
construction enterprises total assets in 2011 as an example, the rate of return is 2.44% lower
than the one-year lending rate of the people's bank of China, which means that most of
construction enterprises are in small profit management, for construction enterprises.
The malignant competition among construction enterprises, and the unequal status
between construction enterprises and construction units are the major reasons for the low
profit of construction enterprises. Under such a kind of situation, as a typical construction
enterprise, XX company is in the predicament of struggling just like most other construction
enterprises. Therefore, XX company must change the traditional management strategy of the
construction project, and increase the income of a construction contract if it wants to be
successful in such great market competition.
For the above reasons, the present thesis, based on the cases of increasing income of
project implementation by events such as the project contract changes, claims and so on in
XX company in the past,aims to research the methods of how to fulfill the maximization of
construction ernterprises within the whole life cycle of the project, and then puts forwards
the secondary operation strategy of XX company ‘ under the condition of construction
contract.
First of all, the thesis explains the principle of using the five kinds of methods (the
unbalanced quotation, value engineering, engineering change, claims and price adjustment)
to increase the income of project implementation. Secondly,this thesis introduces three
common contracting construction contract patterns and XX company's existing business
building model, and puts forward the secondary management. Then, the thesis makes an
in-depth analysis of the implementation of methods in each phase of the project. Finally, it
summarizes the effect of employing secondary operation strategy by XX company.
Having researched the secondary business strategy of XX company under the condition
of construction contract, this thesis is intended to break the dilemma in the history of
construction project contract management, and provide some beneficial references for
domestic construction enterprises to increase the income of a construction contract as well.
Key words: construction contract; XX construction company; secondary operation