近年来,数据中心的发展速度不断加快,中国的数据中心也面临日益严峻的

能耗问题。数据中心机房厂商更多的与IT数据信息结合,共同目标都是DCIM

(数据中心基础设施管理)< BT科技股份有限公司作为国内DCIM产业的领军

企业,如何实现战略转型,获得跨越式发展,是一个现实而紧迫的问题。

本文结合目前全球数据中心快速发展、DCIM行业方兴未艾、BT科技发展

现状进行了论述,提出BT科技应推动业务模式转型升级,执行一体化战略。本

文分为五章。第一章为绪论,主要介绍本文的研究背景、研究目的、研究意义和

研究内容。第二章阐述和厘清一体化战略的概念、一体化战略的性质、一体化战

略的类型、一体化战略的理论基础等内容。第三章详细介绍了 BT科技股份有限

公司的业务模式和解决方案,国内数据中心行业的发展现状、发展趋势、存在的

问题,以及DCIM行业现状。第四章主要从DCIM市场用户分析、国际和国内

主要竞争者、BT公司分析,来阐明当前DCIM市场上的竞争态势。第五章从财

务视角、业务视角来详细分析和探讨BT科技的一体化战略实施路径。

本文针对BT科技的现状及发展前景,通过对BT科技的竞争优劣势的分析,

最终认为在当前的客观条件下,一体化竞争战略是BT科技所应当选择的道路。

企业除了继续发挥自身优势的同时,还应加强在融资渠道、营销网络建设的完善,

真正围绕一体化战略这一思想,增强企业核心竞争力,从而提高企业市场竞争力。

关键词:数据中心;DCIM;竞争分析;一体化战略

Abstract

In recent years, the development speed of data center is accelerating, data

center is also facing the increasingly serious problem of energy consumption in China.

The manufacturers of data center computer room more and IT data binding, common

target is DCIM. BT TECHNOLOGY CO., LTD. as domestic DCIM industry leader,

how to achieve strategic transformation, and get great leap forward development, is a

realistic and urgent problem.

This article combined with the current rapid development of the global data

center, the DCIM industry be just unfolding, and the development status of BT. BT

should promote the tr出isformation and upgrading of the business model,

implementation of the integration strategy. This article is divided into five chapters.

Chapter I the Introduction section,discussed the research background,purpose,

significance and content. The second part explained and clarified the concept of

integration strategy, the nature of integration strategy, the types of integration strategy,

and the theoretical basis of integration strategy etc …Chapter III detailed the business

model and solution of BT, present development situation, development trends ane

problems of industry Data Center in China,and the present situation of industry DCIM.

Chapter IV on the basis of analysis of market users,International and domestic main

competitors, analysis of BT, to clarify the current competitive market situation in

DCIM. The fifth chapter of the last part of the paper, from a financial perspective,

business perspective to detailed analysis and discussion about the integration strategy

of BT implementation path.

This article In view of the present situation and development prospects of BT,

by analyzing the competitive advantages and disadvantages of BT technology. The

final cpnclusion is,the integrated competition strategy is BT should choose the road

in the current conditions.Make businesses while continuing to play their own

advantages, should also strengthen the construction of financing channels, marketing

network,real around the integration strategy this thinking,enhance core

competitiveness of enterprises, so as to improve the market competitiveness of

enterprises.

Keywords: Data center; DCIM; competitive analysis; integration strategy.