摘 要
全球化背景下,电子科技水平日趋发达,电脑成为了人们日常生活和工作的
一部分。网络的普及,加速了信息的流通速度,缩短了商业周期。网络已成为很
多企业市场营销的重要平台。我国企业进行改革以适应电子商务时代的要求具有
重要的现实意义。同时,网络也改变着传统的商业模式,人们的消费习惯也同时
受到网络的影响。电子商务已经渗透到社会生活的方方面面。因此,企业的电子
商务水平和运营模式对企业形象及盈利水平尤为重要。电子商务模式主要包括
B2B、B2C、C2B、C2C 等四种模式
本文主要通过总结电子商务相关理论及发展状况,对比分析不同的电子商务
模式,介绍A石化公司概况,研究适合A石化企业电子商务运营模式,并详细介
绍A石化企业电子商务的实施方案,并针对重点和难点提出解决措施,为相关企
业电子商务平台搭建提供参考依据
关键字:电子商务运营模式实施方案
ABSTRACT
With the development of globalization, the level of electronic science
and technology is becoming more and more developed, the computer has
become a part of people's daily life and work. The popularity of the
network accelerate the speed of the flow of information, to shorten the
business cycle. The network has become an important platform for many
enterprises marketing. Enterprise reform has important practical
significance to adapt to the requirements of the e-commerce era . At the
same time, the network is also changing the traditional business model,
people’ s spending habits are also influenced by the network. E-commerce
has penetrated into all aspects of social life. Therefore, the level of
e-commerce and the operating model of corporate image and profitability
is particularly important- E-business models including B2B, B2C, C2B, C2C
four modes.
In this paper, by summarizing the theory and development of e-commerce,
research A petrochemical enterprise e-business operating model, to
analyze the characteristics of the mode, instruct the situation of A
Petrochemical Company, with detailed descriptions of the a petrochemical
enterprise e-commerce, introduce the implementation of the program, to
provide a reference related to business e-commerce platform.
Key words:E-commerce Operational mode Implementation