摘要
随着中国经济市场化程度的不断提高和现代化进程的不断加速,企业的行业领域竞
争性也日趋增强。在国内市场过度竞争和国家对于经济结构、产业结构的宏观调整优化,
当企业的发展空间越来越狭小时,条件成熟的企业开始选择到海外设厂。然而,如何成
功设厂成为企业能否国际化的重要问题。
胜利精密公司积极依靠出口占领海外市场,同时利用自己的技术特征另辟蹊径在发
展中国家建立生产基地,开展加工装配业务,既拓展了海外市场,又带动和扩大了国内
设备、技术、原材料、零部件出口,在波兰取得了不错的成效。
本文通过对企业国际化经营中投资问题的相关理论回顾与评析,奠定了本研究的理
论基础;对胜利精密公司在波兰设厂的动机、发展机遇、实施步骤及保障措施、进入方
式与时机选择、跨文化管理及经营策略等问题进行分析,试图找出其成功的经验和教训,
供其它“走出去”设厂的企业参考。
关键词:海外设厂;波兰;胜利精密;国际化经营
第II页
华东理工大学硕士学位论文

Victory Precision Polish Branch Establishment Decision-making and

Implementation Case Study

Abstract

With the accelerating continuously improve China's economic marketization and

modernization, industry competition is becoming more and more enhanced field. In the

excessive competition in the domestic market and state in the macro adjusting and optimizing

the economic structure, industrial structure, the development of enterprise space more and

more narrow, the conditions are ripe enterprises choose to set up factories overseas. However,

how to successfully set up factories have become an important issue whether the enterprise

internationalization.

Victory Precision company actively to rely on export occupation of overseas market, and

to establish a production base in developing countries to use another way their technical

characteristics, to carry out the processing and assembling business, not only to expand the

overseas market, and promote and expand the domestic equipment, technology, raw materials,

parts and components exports, and achieved good results in Poland.

In this paper, through the theory of investment management of enterprise

internationalization in the review and analysis, this research establishes the theoretical

foundation for the Victory Precision; the company set up factories in Poland, the motivation

of development opportunities, implementation steps and safeguards, entry mode and the

timing of management and business strategy, cross culture management on issues such as

analysis, trying to find out its successful experience and lessons for the other, going out to

set up factories in the enterprise reference.

Keywords: Overseas factories; Poland; Victory Precision; International operations