摘要
产品创新设计幵发过程一般包含产品规划、概念设计、技术设计和详细设计等四个
阶段,而产品规划阶段中的功能需求获取是决定着整个产品创新设计的成败。试想,创
新出一个不具有消费者所需要功能的产品,纵使其他方面做的再好也不可能取得用户认
可。其中投入的研发资源当然也就很难取得良好的市场回报,此产品创新也必将是一个
不成功的项目。
本文针对产品规划中关键环节“用户功能需求获取模式”进行研究,围绕着科学高
效地获取用户功能需求这一中心任务,阐述了 TRIZ理论中的产品生命周期S曲线、进
化法则与路径理论、Kano模型二维量表及问卷设计方法、QFD理论中产品规划矩阵应用
以及基于模糊数学的模糊综合评价法,在此基础上将这理论有机集成起来,形成集约化
的用户功能需求获取模型。同时,运用这些创新理论工具并结合集成的模型和实际情况,
针对安优公司原有的用户功能需求获取模式进行研究,通过定性及定量计算,并与理论
标准进行对比分析,找出其在操作过程中存在的问题。
针对安优公司在用户功能需求获取中存在的问题,笔者运用相关的理论与模型并结
合实际情况,提出了局部改进措施和整体流程改进措施,从根本上解决问题。最后,通
过主要改进措施在安优公司T项目中的应用,一方面验证了改进措施的有效性和可操作
性,另一方面也为改进后的用户功能需求获取模式在其他创新项目的应用提供了借鉴和
参考。
关键词:TRIZ理论,Kano模型,QFD理论,重要度,模糊综合评价法;

Abstract

The process of product innovation design generally contain four stages, such as product

planning, concept design, technology design and detailed design, how to obtain and analyze

the functional requirements in the stage of product planning become the key to the whole

innovation project. For instance, an innovative product is difficult to obtain the approval of

customers if it's short of the user's favorite functions, no matter how good the other aspects.

Meanwhile, the input and output ratio of the innovative project must be well below the

expected target, so it is a case of failure.

This paper expounds many important theory and methods based on the study of how to

obtain and analyze the functional requirements from user in the stage of product planning,

such as the S-curve of the product life based on the theory of TRIZ, evolutionary path of law,

Kano model two-dimensional scale and questionnaire design methods、the Product planning

matrix exist in QFD theory and fuzzy comprehensive evaluation method based on fuzzy

mathematical model. All this are around the most important task of obtaining and analyzing

the functional requirements from user efficiently and according to the laws of science. On the

base of analyzing and integrating the related theory and methods,I creat the model of

obtaining and analyzing the functional requirements from user. Meanwhile, I analyze the

problems existing in the Anyou company original model of obtaining and analyzing the

functional requirements from user according to these theory and the integrating model.

In order to solve these problems existing in the Anyou company original model of

obtaining and analyzing the functional requirements from user, I put forward the improvement

measures and overall process according to these theories and the integrating model. At last,

this paper verifies the practical maneuverability and effectiveness of these improvement

measures, on the other hand, but also provides the reference for the improvement measures

applied in the case.

Keywords: TRIZ theory, Kano model, QFD theory, importance degree, fuzzy comprehensive evaluation

method