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ABSTRACT
As the communications industry restructuring, reform, recombine, development,
and market and the promotion of competition, China Telecom, China Mobile, China
Unicom three operators have products for sale on the differences, both the traditional
narrow band type physical access, mobile Internet business, product complete, the
nature and function of the difference is more and more small, even if there is a
temporary difference. Three carriers of future battle is no longer a simple pricing and
price war, eventually evolved into the channel construction, development and services.
Based on the learning channel construction and management theory, first
elaborated the communication channels of industry development evolve into a process,
combined with the operator in the sales channels to build circumstance and differences
in Guangxi at present, Liuzhou telecom marketing channel and analyzes the existing
problems and research, including marketing channel sales structure problems, marketing
channel conflict problems, as well as marketing channels in the transformation of the
problems appeared in the process of.
Through the research of Liuzhou telecom marketing channels problems mainly in
the existing channel marketing mode and cooperative ability does not adapt to the needs
of the market, channel management system is not perfect: two questions. According to
the channel capacity and channel management system proposes suggestions for
improvement, core content is the integration of marketing channels and improve the
management system.
Keywords: Marketing channel, Integrated channel Management system