摘 要
战略是企业的“灵魂”，企业发展战略问题是企业必须解决的核心问题。本文
以四川 Haydn 建材公司为研究对象，结合 Haydn 公司创业期所处的内外部环境，
对其创业期的发展战略问题进行研究，旨在为 Haydn 公司在创业期的发展提供指
导和参考性意见。首先，本文分别运用 PEST 模型和五力模型对 Haydn 公司的宏
观环境和行业竞争环境进行分析，并从人力资源管理方面、财务方面、技术研发
方面、产品生产、市场营销、企业文化建设等七方面对 Haydn 公司内部环境进行
分析，在此基础上构建 SWOT 分析矩阵。然后，结合 Haydn 公司创业发展的企业
理念、价值观、战略定位以及目标，对 Haydn 公司创业期总体战略、竞争战略和
商业模式进行分析和阐述。并对 Haydn 公司创业期战略实施及保障体系进行研究。
最后，对 Haydn 公司创业发展的特点及其启示进行总结和提炼。
关键词：Haydn 公司，门窗，创业期，发展战略，对策

II
Abstract
Strategy is company's soul, the strategy of enterprise development is the core
problem which must be solved by enterprise. In this paper, we take the Sichuan Haydn
Building Materials Corp as the research's object, studied the development strategy
problem in it's pioneering period combined the company's internal and external
environment, this aim to provide guidance and consultative opinion for Haydn's
development in pioneering period. First of all, we analysis Haydn's macro environment
and industry competitive environment with the PEST mode and five power mode
respectively, and analysis Haydn's internal environment from human resource
management, financial, technological research and development, production, marketing,
corporate culture, and build the SWOT analysis matrix based on it. Secondly, we
analysis and elaborate the overall strategy, competitive strategy and business model in
Haydn's pioneering period combined its corporate philosophy, values, strategic
positioning and objectives, then research the strategy implementation and security
system in Haydn's pioneering period. Last, we summary and refining the characteristics
and inspiration of Haydn's pioneering and development.
Keyword：Haydn Corporation, Windows and doors, Undertaking time, Developmental
strategy, countermeasure