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中国近年来的城市化进程无疑领跑全球，中产阶级的兴起带来消费力的
大幅增加并随之对于高质量、安全及高价值便利产品的需求。传统的城
乡差别在现代大都会中已不复存在，而高质稳定的农产品生产供应产业
链则因此呈现出前所未有的战略价值。‘都会农业’正是为使农业生产
适应21世纪的城市网络发展建设而形成的全新发展模式，在全球各大城
市及其周边建立集农业生产、加工、贸易、研发、教育、示范等功能为
一体的大农业网络，与大都会地区的实际发展需求与条件有机地整合在
一起，为经济的可持续发展提供长期稳定的动力支持。
荷兰一个人多地少，资源相对贫乏的欧洲小国，依靠现代都会农业的发
展，已成为全世界仅次于美国和法国的第三大农业出口国，蔬菜、花
卉、猪肉、马铃薯、鸡蛋等农产品的出口量更是世界第一位。
消费力与市场
随着中国消费者经济能力的增长，越来越多的人愿意花费更多的钱来丰
富所购买食物的种类。尤其对肉类消费的增长速度远超过食品总体的消
费增长水平，对西方产品的消费需求也在增加。以2009年全国统计数据
为例，食物和饮料销售额从2007年的7930亿元增长到了2008年的9140
亿元，同比增长15.3%。相对平稳的食品消耗量与不断增长的消费额清
晰地显示了消费者对高品质食品的市场需求在不断的增长，而这一增长
速度已超过了平均的物价增长水平。
如图统计数据所示，北京市场中高收入群体对于肉制品的消费量有非常
明显的增长，而相同的趋势同样也表现在蔬菜水果等副食品当中，尤其
是水果。
跳跃式的创新
在中国，随着城市化进程快速推进，国民经济持续高速增长，正面临城
乡经济发展水平差距不断拉大，农业生产力发展相对滞后，耕地、水资
源短缺以及城市环境恶化等重大挑战。中产阶级的兴起与人民生活水平
的提高，以及“三聚氰胺”毒奶粉和毒豇豆等事件的出现，食品质量与
安全问题被提到前所未有的高度。在此背景之下，荷兰都会农业发展模
式对我国现代农业发展具有重要的借鉴意义。中国需要农业生产力实现
跳跃式的创新，大幅度扩大产品范围，发展高质稳定的农产品生产供应
产业链，以满足本国人口不断增长的需求。
购买力的转变促使对食品需求的变化-从食品安全向质量及精神需求
consumers&39;demandstofoodchangewithpurchasingpowerfromfoodsecurityto
qualityaspectsandethics.
城市居民不断增长的购买力和食品需求的变化引起的消费转变
shiftinconsumptionbasketfollowingincreasingpurchasingpowerandchangingfood
demandsbyurbanpeople.
城乡人口增长
Growthurbanandruralpopulation.
城乡人口的增长
城市(红色)乡村(绿色)
Growthurban(red)and
rural(Green)population
全球人口密度和一百个主要大都市。此图表为预测的人口增长以及农村人口和城市人口
占的比例。向城市生活的转变将大大影响世界城市区域。
populationdensityandthe100biggestmetropoles(stichtingonderzoek
WereldvoedselvoorzieningvandeVrijeuniversiteitAmsterdam,2009).thegraph
showstheexpectedgrowthoftheworldpopulationandtheruralandurbanshareofit.
thetransitiontowardsmoreurbanlifewillalsogreatlyaffecttheworldsruralareas.
人口密度(人/平方公里)
populationdensity(p/km2)
增长城市人口(红色)乡村人口(绿色)
increaseofpopulation,urban(red),village
(green)
项目定位StRAteGIcPoSItIonInG1.1MEtropoLitAnAGricuLturE
GLoBALDEVELopMEnt
MEtropoLitAnAGricuLturE
theworldisurbanising.Atpresent,halfofallhumanbeingslivein
cities.inafewdecadestheurbanpopulationwillaccountforthree
quartersofwhatthenwillbe9billionpeople
chinaistheundisputablechampionofthisworldwidedevelopment.
theexplosivegrowthoftheurbanmid-dleclasswithanincreasing
purchasingpowerisdramaticallyimpactingfoodconsumptionpatterns
anddriv-ingupdemandforhighquality,safeandhighvalue
conveniencefoods.‘MetropolitanAgriculture’isasysteminnovation
thatanswerstothechallengesofthefastgrowing‘megacities’ofthe
world.thewholefoodchainisembeddedintheurbanstructureand
connectedviaanintelligentAgrologisticnetworkbothatregionaland
globalscale.
MArKEtGroWthinchinA
purchasingpowergrowthrevolutionisesconsumptionpatterns.As
chineseconsumersgetricher,theyarespendingmoremoneyto
diversifytheirdiets.consumptionofmeatshasbeenincreasingmore
rapidlythanoverallfoodexpendituresandconsumptionofwestern
styleproductsisalsogrowing.Accordingtochina&39;s2009statistical
yearbook,thetotalsalesvalueoffoodandbeveragesroseby15.3%in
2008,from793billionrMBin2007to914billionrMBin2008.
thediagramsshowclearlyaseriousincreaseinexpenditureperkg
forhighervaluesfoodsinBeijng,whilefoodintakeperyearmaintains
atstablelevel.statisticaldataovertheyearssupportsthatthefood
expendi-turefortheaveragechineseconsumer,butespeciallythe
higherincomeclass,increasedmorethanthepriceindex.
juMpinnoVAtion
currentagriculturalproductioninchinaisnotabletoanswerthese
changesindemand,neitherinqualitynorinquantity.thedevelopment
ofagriculturalproductivityislaggingbehindcomparedtothe
developmentofGDpasawhole.Moreover,chinaisconfrontedwitha
limitedanddecliningamountofsuitablelandforag-riculturalproduction,
coupledwithnaturalresourcesshortagesandworseningenvironmental
degradation.chinawillneedajumpinnovationinagricultural
productivityandavastexpansionofitsspectrumofproductsinorderto
meetthefastgrowingdemandofitsownpopulation.
中国农业力和GDP发展不断增加的差异及有限的农业用地，使跳跃式创新不可避免，以满足不断增长的农业产品需求.
thegrowingwedgebetweenchina’sagriculturalandGDpdevelopmentandthelimitedavailabilityofagriculturallandmakesajump
innovationunavoidableinordertomeetthegrowingdemandforagriculturalproducts.
都市需求多样性：从食物到时尚到医药
DiversifcationofdemandinMetropolis:Fromfoodtofashiontopharmaceuticals.
2005年全世界奢侈品消费为1650亿美元
2005theconsumptionofthegloballuxariesare
16500milliondollars
1977-2005年之间，翻了100倍
from1977-2005,goupto100times
。。。。1.2chinA&39;scurrEntsituAtion,DEVELopMEnt
trEnDAnDrEQuirEMEnt
1.2.1thEsAnnonGissuE
thecentregovernmentpaysmuchattentiontothedevelopmentof
agricultureandruralarea,andenactsdocumentwithregardsofissues
concerningagriculture,ruralareaandfarmer(theso-called“sannong”
issue).ithasbeenthe7thno.1(first)policydocumentoftheyear
concerningagricultureandruraldevelopmentsince2004
Moreinvestmentwillbechanneledintomodernagricultureandagro-
businessdevelopment.
Moresubsidieswillbeallocatedtoimprovepotato,grain,highland
barleyandpeanutproduction,agriculturalmachinerypurchase(animal
husbandry,forestry,anti-droughtandwater-savingequipmentwillbe
involvedinthesubsidiesforthefrsttime)
Increasetheminimumgrainpurchaseprice(governmentprocurement,
around90rMB/50kgwheatand2rMB/kgrice)
Stimulatefinancialservicesinruralarea,includetownshipbanks,
loan-lendingcompanies,micro-creditloans.Guidemoresocial
funds/investmentintoruralfinancialmarketandasktheAgricultural
DevelopmentBanktooffermid-andlong-termloanservicesinrural
development.
Promoteurbanizationandtownshipdevelopment.Improvewelfare
andliving/workingconditionsofruralmigrantworkers(nongMinGong,
some100millionofthemarecurrentlyhoveringbetweenfarmersand
urbancitizens).stimulatetransformationfromruralarea/residentto
urban/citizens.Attractrurallabors.strivetovigorousdevelopmentof
modernruralconsumptionmarketasoneofthecountry’ssustainable
fasteconomicgrowthengine.
Improveruralinfrastructureconstruction.Promoteruralelectricity
systemreform,improvereliabilityandpowersupplycapacity.
Improvelandcontract/transferandmanagementpolicies.Encourage
development/reformofcollectivepropertyrightsandagro/rural
cooperativeinprimaryproductionandprocessingetc.setupindustrial
agriculturedemonstrationpark/zone/area/region.
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