创业是一条充满挑战、充满荆棘的路,并不是一帆风顺的。时代变迁,风云变幻,
惨遭淘汰的机率也是比较髙的,若能接受挑战,加上在经营过程中的坚毅、努力、敏
锐、机智、信心和专注,必然在数不尽的危机中把握住机会,“危机之后便是转机”,
去危为机,绝大部分成功的创业者,都能在关时刻扭转危机,转危为安,走向成功。
随着经济的全球化,创业领域不断扩展,更为创业者带来诸多商机。然而,由于创业
企业基本上是中小企业,数量众多、规模小,我国长期以来忽视了中小企业的发展,
在中国这样的劳动力充裕,资本相对稀缺的经济环境里,融资困难成为创业型中小企
业发展的瓶颈。目前,我国银行体系高度集中垄断,按现行的市场经济资源配置方式,
按照信贷配给理论的内在规律,中小企业融资难将是不可回避的现实,资金必定是创
业型企业的紧缺资源。为了走出融资困境,除了期待环境的改善外,更重要的是结合
自身的实际情况,积极制定合适的融资策略,这将是关系到创业企业生死存亡的现实
问题。
深圳市SKR科技有限公司是一家专业生产LED莹光粉、LED显示屏、LED亮化灯饰
和节能应用产品的企业。公司为了长远发展研发了拥有自主知识产权的低成本、
优点多、应用广泛的莹光粉制备技术。由于SKR公司是初创发展期企业,融资解决资
金紧张问题显得紧迫和必要。本文针对SKR公司创业的融资研究,运用创业学、经济
学和融资理论指导公司的创业实践,有助于SKR公司明确融资策略和设计具体化的融
资方案。同时,对于其它初创业企业也许会有一定的借鉴意义,也为有创业梦想者提
供一些启示和参考。
本文依据国内外创业融资的研究现状,浅析了企业融资理论、创业融资、创业企
业的相关理论,结合深圳市SKR公司的创业融资实际问题,以SKR公司所在的行业发
展的现状,SKR公司的技术背景、创业管理良性发展等优势为依托,对创业中小企业的
融资结构、成本、风险进行分析,提出了适合深圳市SKR公司创业融资现状和发展阶
段相适应的融资策略、方案,关注了 SKR公司的融资效率和融资能力,融资行为、方
式和融资运作模式。国内创业融资由于创业企业内部在技术、生产、市场等方面,以
及外部政策环境的原因,存在诸多约束和问题,加上目前理论研究和理论指导应用不
足,创业竟争加剧,创业风险较高。关注创业融资的融资战略、融资创新、拓展融资
渠道,保持创业中小企业可持续发展,是应对目前日益严峻的生存环境,在提高创业
中小企业抗^险能力方面有着积极的意义。
本文共分七部分,第一部分是绪论介绍本文的选题背景与意义,国内外研究现状,
以及文章的研究思路和研究方法。第二部分为本文的相关理论基础。第三部分是深圳
市SKR公司的创业融资机理分析。第四部分是深圳市SKR公司的创业现状和公司存在
的融资问题。第五部分介绍深圳市SKR公司的融资方案和融资策略。第六部分介绍深
圳市SKR公司的融资方案的实施。第七部分介绍深圳市SKR公司的融资战略和融资模
式的创新。最后部分是本文的结论。本文重点分析了深圳市SKR公司的创业融资机理,
深圳市SKR公司的创业现状、融资策略和方案以及从公司发展和环境条件出发拟定的
发展战略确定公司以后的融资战略方案应考虑的战略方向。
关键词:创业融资策略及方案融资战略
研究类型:应用研究
ABSTRACT
With the sustained rapid economic and stable development, the deepening of the market
economy, the private economy booming, circumstances, more and more people to join the
venture, and more and more graduates39; difficulty in employment, entrepreneurship can be
regarded as a life choice, by the government to encourage innovation, stability and social
considerations, in order to solve the problem of employment,expanding domestic demand,
spur economic growth, will long-term support entrepreneurship. China is currently the best
entrepreneurial age, advanced information technology, the rapid development of science and
technology, demand growth is rapid,for entrepreneurs to provide unlimited opportunities.
Entrepreneurship is a challenging, the road full of thorns, not everything is going
smoothly. f. The changes of the times, amidst the winds of change, the elimination of the
probability is relatively high, if you can accept the challenge, and operating in the process of
determination,hard,sharp, witty, confidence and concentration, inevitable in countless crisis
to grasp the opportunity, after the crisis is turning,to the crisis into an opportunity, the vast
the majority of successful entrepreneurs, can on time reverse crisis, through, success. With
the globalization of the economy, business continues to expand, more entrepreneurs to bring
a lot of business opportunities. However, because the enterprise basically is medium and
small businesses, large quantity, small scale, since our country is long-term neglect of the
development of small and medium-sized enterprises in China,such abundant labor force,
capital is relatively scarce economic environment, the financing difficulty has become the
bottleneck of the development of small and medium-sized enterprises entrepreneurial. At
present,China39;s banking system is highly centralized monopoly, according to current market
economy resource configures means,according to the theory of credit rationing inherent
laws, the financing of small and medium-sized enterprises will be cannot evasive reality,
funds must be entrepreneurial enterprises scarce resources. In order to out of financing
difficulties, and looking forward to improve the environment, more important is combined
with their own actual situation, actively develop suitable financing strategy, which will be of
vital importance in relation to the business enterprise real problem.
Shenzhen SKR science and Technology Limited is a company specializing in the
production of LED powder, LED display, LED lighting lighting and LED application of
energy saving products. The company to long-term development developed with
independent intellectual property rights of the low cost advantage of widely used fluorescent
powder preparation technology. Because SKR company is a start-up period of development
financing enterprises, solve the fund shortage problem becomes urgent and necessary.
According to SKR company financing studies, use of business, economics and finance
theory to guide the company 39;s business practices, contribute to the SKR identify financing
strategy and design of the financing scheme. At the same time, the other at the beginning of
entrepreneurial enterprises may have certain reference significance, also for the
entrepreneurial dream to provide some enlightenment and reference.
In this paper, based on the research status quo of domestic and foreign venture capital
financing, Analysis of the theory of corporate finance, entrepreneurial finance,
entrepreneurial enterprises theory, combined with the practical problems of Shenzhen SKR
venture capital financing, the status of the development of the industry where the company
SKR, SKRadvantage as the basis of the technical background, the sound development of
entrepreneurial management the entrepreneurial SME financing structure, cost, risk analysis,
and the status and stage of development of venture capital financing for Shenzhen SKR
adaptation financing strategy, programs, focused on SKRfmancing efficiency and financing
ability of the company39;s financing acts, methods and financing mode of operation. Domestic
venture capital financing venture enterprise in technology, production, marketing and other
aspects, as well as external policy environment reasons, there are many constraints and
problems, coupled with lack of application of theoretical research and theoretical guidance,
entrepreneurship competition intensified, venture. Financing strategies that focus on
entrepreneurial finance, financing innovation, expand financing channels,to maintain
sustainable development of entrepreneurial SMEs, is to deal with the increasingly grim
living environment, improve the entrepreneurial SMEs anti-risk ability has a positive
meaning.
This paper is divided into eigh
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