Refrigerator market is expected to grow at 4.6% annually from RMB 21 billion in 2000 to RMB 26 billion in 2005. Although growing at a rate as high as 31.1%, side-by-side refrigerator market is expected to remain very limited in the next 5 years In general, industry profitability for refrigerator is moderate. However, side-by-side refrigerators enjoy double digit return on sales Except side-by-side refrigerator, refrigerator market is led by local players. However, there are opportunities for MNCs to successfully build up their position by focusing on mid-to-high-end segments The refrigerator industry is relatively “low-tech” and has low entry barriers. Entry into WTO is not expected to have direct huge impact on the competitive environment 大量管理资料下