摘要
随着汽车工业的崛起,汽车性能的不断改进和完善,汽车已经成为人们生活
中主要的物质条件,在人们的生活中扮演越来越重要的角色。而汽车消费的快速
普及,促使人们对于汽车购买后的维护保养等需求也快速上升,汽车后市场也随
即产生。围绕汽车所产生的各种服务,诸如汽车装饰美容、汽车养护、汽车改装、
汽车维修、汽车租赁等的消费需求日益扩大。因此汽车后市场成为庞大的具有巨
大消费潜力的市场,有着广大的客户群体和发展潜力,因而,也引起了众多企业
的关注,不少的企业纷纷开始了步入汽车后市场的服务大军中。然而,由于这一
市场进入壁垒较低,也使得目前这一市场鱼龙混杂。

车魔方是昆明汽车后市场的一家汽车服务企业。自进入市场以来,虽然有大
量的客户资源也取得了不错的业绩,但是却在汽车后市场井喷式发展中被卷入了
无休止的价格大战、用工荒、技术缺失等等噩梦之中。

本文首先对中国汽车后市场所处的发展阶段、存在的市场问题、面临的机遇
和挑战进行了分析,在此基础上认为汽车后市场发展前景良好,具有较大的发展
空间;其次,进一步对昆明车魔方汽车服务公司周边所处的PEST环境和竞争状况
进行了深入研究;再次,针对昆明车魔方汽车服务公司在发展中的瓶颈和问题,
论证了新型汽车一站式服务开发的必要性,提出了开发新型的汽车一站式服务来
带领车魔方汽车服务公司走出目前困境的思路;最后,从服务差异化、细分业务
选择、人才引进和支持、提供聚合网络化服务、建立优质服务品牌等方面对昆明
车魔方汽车一站式服务保障进行了探讨。

关键词:一站式服务,开发,车魔方,昆明
ABSTRACT
Along with the automobile industry, motor performance improved and perfected
constantly, the car already became the people to live the main material conditions, in the
life of people more and more important role in. And the rapid popularization of
automobile consumption, encourage people to buy the cars after maintenance demand
also rises quickly, after the car market also immediately arises. Around the car produced
by the various services, such as car decorative beauty, car maintenance, car
modification, car repair, car rental and other consumer demand growing. So the car after
the market has become a huge huge consumption potential of the market, has a broad
customer base and development potential, therefore, also caused the attention of
numerous enterprise, many enterprises have started to enter the car market after the
service in the army. However, due to this market with lower barriers to entry, also make
the market dragons and fishes jumbled together.
Magic Car is Kunming auto market after a car service company. Since entering the
market, although there are a large number of customer resources have made good
performance, but in the car market after the development of blowout is involved endless
price war,labor shortage, lack of technology and so on nightmare.
This paper on China's auto market after the stage of development, existing problem,
market opportunity and challenge undertook an analysis, on this basis that the auto
market development prospect is good,have larger development space; secondly, further
to Kunming Magic Car Auto Service Corporation surrounding the PEST environment
and competitive conditions. Thorough research; again, to Kunming Magic Car Auto
Service Corporation in the bottleneck in development and problem, it proved that the
new vehicle one-stop service development need, put forward to develop the new vehicle
one-stop services to lead Magic Car Auto Service Corporation get out of the present
predicament of ideas; finally, from the service differentiation, subdivision of service
selection,talent introduction and support, providing network services, to build up
quality service brand and so on Kunming Magic Car auto one-stop service safeguard are
discussed.
KEYWORDS : One-stop service,Development,Magic Car,Kunming