1913 - E. Zermelo provides the first theorem of game theory; asserts that chess is strictly determined 1928 - John von Neumann proves the minimax theorem 1944 - John von Neumann & Oskar Morgenstern write  "Theory of Games and Economic Behavior” 1950-1953 - John Nash describes Nash equilibrium Assumptions: humans are rational beings humans always seek the best alternative in a set of possible choices Why assume rationality? narrow down the range of possibilities predictability Utility Theory based on: rationality maximization of utility may not be a linear function of income or wealth It is a quantification of a person's preferences with respect to certain objects. 此下载文件来自于 企业管理资源网 www.3722. (大量管理资料下载) ......