MITSUBISHI MOTORS CORPORATION Strategic Initiatives Ø Discontinue low volume models / unprofitable platforms Ø Consolidate platforms within MMC Ø Share platform within the alliance Optimize Quality Optimize Quality Ø Introduce Quality Gate System across the value chain Ø Integrate full Product Operations Ø Introduce Quality Gate System across the value chain Ø Integrate full Product Operations Ø Create customers’ focused products Ø Reposition MMC’s brand Ø Introduce a New Design Identity consistent with New MMC Ø Maximize functional value of MMC’s products Ø Create customers’ focused products Ø Reposition MMC’s brand Ø Introduce a New Design Identity consistent wit Ø Leverage resources Strategic Initiatives Ø Discontinue low volume models / unprofitable platforms Ø Consolidate platforms within MMC Ø Share platform within the alliance Optimize Quality Optimize Quality Ø Introduce Quality Gate System across the value chain Ø Integrate full Product Operations Ø Introduce Quality Gate System across the value chain Ø Integrate full Product Operations Ø Create customers’ focused products Ø Reposition MMC’s brand Ø Introduce a New Design Identity consistent with New MMC Ø Maximize functional value of MMC’s products Ø Create customers’ focused products Ø Reposition MMC’s brand Ø Introduce a New Design Identity consistent with New MMC Ø Maximize functional value of MMC’s Ø Leverage resources Strategic Initiatives Ø Maximize efficiencies Ø Enhance cross functional benefits Ø Facilitate development of core platform Ø Sustain the process of synergy development with DC Resource Management and Allocation Resource Management and Allocation Ø Focus on selected platforms Ø Maximize derivatives expertise Ø Increase resource allocation to new products and basic research Ø Focus on selected engine families and series Ø Focus on selected platforms Ø Maximize derivatives expertise Ø Increase resource allocation to new products and basic research Ø Focus on selected engine families and series Ø Leverage resources across platforms and engine families Ø Jointly utilize resources for basic research Ø Leverage resources across platforms and engine families Ø Jointly utilize resources for basic research Alliance Potential Alliance Potential Strategic Initiatives MMC’s R&D Strategy Ø Actively manage quality processes for development Actively manage quality processes