《北沧州十里银湖工业园别墅项目营销策划报告》(36页).rar 目　　录 　项目篇````````````````````````````````````````````````````````````````````````````````````2 　项目基本情况````````````````````````````````````````````````````````````````````````2 项目SWOT分析``````````````````````````````````````````````````````````````````2 定位篇`````````````````````````````````````````````````````````````````````````````````3 ＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；＆＃8226；　宏观论述```````````````````````````````````````````````````````````````````````````````3 项目市场论述```````````````````````````````````````````````````````````````````````6 项目市场定位```````````````````````````````````````````````````````````````````````6 产品定位````````````````````````````````````````````````````````````````````````````````11 主题定位````````````````````````````````````````````````````````````````````````````````11` 形象定位````````````````````````````````````````````````````````````````````````````````12 案名建议````````````````````````````````````````````````````````````````````````````````15 配套篇``````````````````````````````````````````````````````````````````````````````````17 物业篇``````````````````````````````````````````````````````````````````````````````````17 推广篇``````````````````````````````````````````````````````````````````````````````````18 明推方式`````````````````````````````````````````````````````````````````````````````````18 暗推方式`````````````````````````````````````````````````````````````````````````````````26 项目篇 项目基本情况 项目位于**新华东路以南，南环东路以北，项目两侧发展大街与中央大街相并邻。现项目中央有一天然湖泊约占地238.8亩，周围土地平整，四野空旷。开发商有1178.2318亩土地开发权限。总项目用地约300亩。需要注意的是项目以南200米处有一火葬厂，预计短期之内能得到搬迁。同时，开发商得到县政