《新药固体制剂及冻干粉针等工程项目商业计划书》御盛隆堂药业公司(79页).rar 目　录 第一部分　计划概要　................................................................................　5 1.1　公司简介　.............................................................................................................　5 1.2　项目介绍　.............................................................................................................　5 1.3　市场分析　.............................................................................................................　6 1.4　营销目标　.............................................................................................................　8 1.5　竞争策略　.............................................................................................................　8 1.6　组织管理　.............................................................................................................　8 1.7　风险分析　.............................................................................................................　9 1.8　财务分析　.............................................................................................................　9 1.9　融资计划　...........................................................................................................　10 第二部分　项目介绍　..............................................................................　11 2.1　公司简介　...........................................................................................................　11 2.2　项目背景　...........................................................................................................　11 2.3　项目概况　...........................................................................................................　13 2.4　产品生产　...........................................................................................................　18 2.5　项目实施后未来六年收入及利润　...................................................................　21 2.6　项目进度　...........................................................................................................　22 第三部分　市场分析　..............................................................................　24 3.1　目标市场　...........................................................................................................　24 3.2　中草药产业分析　...............................................................................................　25 3.3　我国肾病发病率　...............................................................................................　26 3.4　多尼培南冻干粉针（碳青霉烯类）市场分析　...............................................　27 3.5　M　受体拮抗剂苯戊奎宁酯市场分析　................................................................　30 3.6　普瑞巴林胶囊市场　...........................................................................................　30 第四部分　竞争分析　..............................................................................　33 4.1　竞争对手　...........................................................................................................　33 4.2　竞争分析　...........................................................................................................　33 4.3　核心竞争力　.......................................................................................................　36 4.4　竞争策略　...........................................................................................................　36 4.5　结论　...................................................................................................................　36 第五部分　营销战略　..............................................................................　37 5.1　企业发展规划及目标　.......................................................................................　37 5.2　营销方式　...........................................................................................................　37 新药固体制剂及冻干粉针等工程项目商业计划书　商业机密 Copyright＆copy；2008　御盛隆堂药业有限责任公司　3 5.3　营销策略　...........................................................................................................　39 5.4　产品策略　...........................................................................................................　40 5.5　价格策略　...........................................................................................................　41 5.6　销售渠道　...........................................................................................................　41