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《2008年中国饮用水市场分析及投资咨询报告》(399页).rar
目 录
第一章 饮用水概述......................................................................... 1
1.1 饮用水的概念及分类..................................................................................................1
1.1.1 饮用水的概念......................................................................................................1
1.1.2 饮用水的分类......................................................................................................1
1.2 饮用水与健康.............................................................................................................3
1.2.1 饮用水有关健康知识..........................................................................................3
1.2.2 饮用水选购应因人而异......................................................................................4
1.2.3 孩子经常喝瓶桶装水容易蛀牙..........................................................................5
第二章 饮用水行业分析................................................................. 6
2.1 饮用水行业政策环境分析..........................................................................................6
2.1.1 国外饮用水水质标准状况分析..........................................................................6
2.1.2 饮用水行业催生新标准出台............................................................................11
2.1.3 新标准出台对饮用水市场的影响....................................................................13
2.2 饮用水行业的发展...................................................................................................14
2.2.1 中国城镇居民的饮水现状分析........................................................................14
2.2.2 中国饮用水行业快速增长................................................................................18
2.2.3 饮用水QS 出台令行业重新洗牌.....................................................................20
2.2.4 饮用水行业呈现两极分化................................................................................20
2.3 饮用水市场概况.......................................................................................................21
2.3.1 饮用水市场状况分析........................................................................................21
2.3.2 外资巨头抢滩饮用水市场................................................................................23
2.3.3 饮用水市场将面临重新洗牌............................................................................25
2.3.4 饮用水行业成本上涨价格走向三大阵营........................................................26
2.4 各地区饮用水市场状况............................................................................................29
2.4.1 四川饮用水市场日渐成熟................................................................................29
2.4.2 江门饮用水市场本地品牌市场占有率高........................................................30
2.4.3 云南饮用水市场本土与外来品牌竞争白热化................................................31
2.4.4 浙江制水占有上海半数饮用水市场................................................................32
2.5 饮用水市场竞争分析................................................................................................33
2.5.1 2007 年夏季水战如火.......................................................................................33
2.5.2 健康水成竞争焦点............................................................................................34
2.5.3 饮用水市场水源战激烈....................................................................................37
2.5.4 矿泉水与纯净水的较量....................................................................................37
2.5.5 21 世纪饮用水市场竞争热点将发生转变.......................................................38
2.6 饮用水行业存在问题................................................................................................39
2.6.1 中国饮用水存在的主要问题............................................................................39
2.6.2 中国三种形式饮用水存在的问题....................................................................43
2008 年中国饮用水市场分析及投资咨询报告
中国投资咨询网版权所有 www.ocn 3
2.6.3 中国农村饮用水存在不安全问题....................................................................47
第三章 桶装水..................................................................
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