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AC尼尔森中国电影行业研究报告(111页).rar

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更新时间:2017/9/26(发布于广东)

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AC尼尔森《中国电影行业研究报告》(111页).rar Table of contents 3 Index of tables and charts 5 Executive summary 7 Cinema 7 Home entertainment 8 Consumer tastes 8 Methodology 11 Cinema 11 Video 12 Statistical methodology 12 Hardware methodology 12 Software methodology 12 Exchange rate methodology 13 NRG Background 13 Sample composition 13 Report Notes 13 Introduction 15 Territory overview 19 Population 19 Gender 19 Age 19 Urbanisation of China 19 Geography 20 23 provinces 20 5 Autonomous regions 20 4 Municipalities 20 1 Special Autonomous Region 20 Population centres 21 Incomes 21 China and World Trade Organisation entry 23 Sources of data 24 Th e cinema class 25 Urban population 25 Consumer class 25 Brands and affl uence 25 City populations 25 Geography 25 Mobile phone ownership 26 DVD/VCD ownership 26 Th e Cinema class in China 26 Cinema exhibition in China 27 From monolith to free market 27 Admissions and box offi ce 28 Cinema screens 30 Ticket prices 31 Screen density and growth rates 32 Copyright theft 32 Leading exhibitors and international players 33 Large format screens 38 Th eatrical distribution in China 41 Distribution market structure 41 Leading distributors 42 Th eatrical Releases 42 Distributor market shares 42 Films released 42 Nationality 43 Market shares 43 Genre split 43 Film marketing 43 Digital cinema in China 45 D-cinema screens 47 D-cinema content 47