2023-07-18
DMG BORA TEAM
2023-07-18
DMG BORA TEAM
Driving Bora, challenge limit －FAW-VW Bora Racing Plan Draft
2023-07-18
DMG BORA TEAM
Background, strategy, objective
Background1、Car racing is gradually becoming a sport fashion. Combing science and technology, innervations, modernity and sex appeal, it is one of the fashion sports which satisfy people’s pursuit after fun, excitement, knowledge and entertainment.2、The focus of car racing is the performance and quality of racing cars, is the car market, and is the product competitive edge.3、Traditional advantage of FAW-VW car racing—The 1st internationally registered racing car (In April 1994, Jetta GTX got a certificate from International Car Association)—Jetta achieved excellent performance in car racing in China.4、The advantage of the enterprise and Bora car in car racing— Bora boasts of a strong power and an excellent performance—BoraR-TD1 adopts the advanced Turbo Diesel Motor technology of FAW-VW（TD1) After many times of strict driving test and improvement, Bora becomes a courageous and experienced warrior.— Rich experience in car racing
2023-07-18
DMG BORA TEAM
Strategy Organically combining the feature of car sports with the advantage and brand image of Bora, through fostering and programming professional car racing event, a special image in Chinese car racing is endowed with the enterprise and its products, i.e.the explorer and disseminator of modern Chinese car racing. The role is shifted from a participant to a disseminator and leader.The scale of car racing is from small to large— Individual car race for Bora, race containing other cars, city street raceThe scale of car racing is upgrading from experimental point to scale correspondence—Bora car racing training camp, small-sized race, yearly car racing, Participants are ranging from small groups to the public—racing car driver, car racing fans, Bora fans, the public