诸暨联想科技城假日酒店 HOLIDAY INN ZHUJI LENOVO · CHINA HOLIDAY INN ZHUJI LENOVO · CHINA IHG Holiday Inn brand CONCEPT DESIGN PRESENTATION 05 FEB 2018 Enjoyable moments both business & leisure /true authentic self & real cares SEEK OUT CONNECTIONS …EXPERIENCES…& AT EASE ALL TIME …73% CLUB MEMEBERS ,,,18-34 AGE /YOUTH IN CHINA 令人愉悦的商务和休闲时刻/真实的自我和关心 ……..寻找关联…经历，以及一整天的舒适自在…73%的会员,中国18-34岁的青年 HOLIDAY INN BRAND HOLIDAY INN 品牌 HOLIDAY INN BRAND HOLIDAY INN 品牌 Dynamic layers …wonders (20%) happiness (40%) ease & assurance (40%) contemporary travelers values uncomplicated & reliable comfort …interior of genuine quality ,warmth & generous …happiness conveys in unique stories ,sense of playfulness & optimism through interactions …..small moments of unexpected surprise & delight 动态图：20%的奇妙，40%的幸福，40%的舒适和保障，当代旅客的价值观是简单以及舒适，真正优质的内部，温暖和大方的，独特的故事传达的幸福，传递玩闹和乐观的感觉，惊喜和开心的小瞬间 Combining the layers –living green /simple & intuitive /warm & comfortable /generous comfort /& make you want to smile/surprise & delight …base is neutral palette ….living green ……heritage palette 结合图层-绿色生活/简单直观的/温馨舒适的/大方的/令人开心和惊奇的,中性色调是基础，绿色生活，传统色调 HOLIDAY INN BRAND HOLIDAY INN 品牌 BASEMENT plan 地下层 总服务区 客房部 员工后勤 厨房 工程部 走道 BASEMENT CORRIDOR MOOD IMAGES CONCEPT MODE IMAGES OPTION 2 BASEMENT CORRIDOR 客人到达入口 PERSPECTIVE OPTION 1&2 BASEMENT CORRIDOR 客人到达入口 PERSPECTIVE OPTION 3 & 4 1ST FLOOR PLAN 一层 1ST FLOOR PLAN 一层 LOBBY RECEPTION 大堂接待 MODE IMAGES 意向图片 HOLIDAY INN ZHUJI LENOVO · DPD INTERNATIONAL PTE LTD CONCEPT MODE IMAGES OPTION 2 。。。以下略