“肝复乐胶囊”是一种能有效治疗原发性肝癌的国家级创新性中成药制剂， 具有疗效明显、毒副作用小、性价比高，现已进入国家医保名录。肝复乐胶囊一 期项目投产以来，市场反应良好，产品供不应求，现已达到公司现有最大产能， 为了满足日益增长的市场需求，且发挥企业规模效应和成本效应，KP 公司计划 扩建“肝复乐胶囊”二期项目，巩固其在行业中已形成的优势地位。 文章根据搜集整理的 KP 公司材料，对项目提出的背景、项目概况以及 KP 公司基本情况进行介绍，然后运用项目可行性研究分析方法和工具，对 KP 公司 “肝复乐胶囊”生产基地扩建项目的具体方案及可行性进行研究。 首先，文章对肝癌药物进行比较分析，并从市场供需、市场目标、原料市场、 营销策略四方面对“肝复乐胶囊”进行了系统的市场分析，对它的现状、需求与 供给情况及未来发展进行了全面预测，结合 KP 公司经营现况，论证实施扩建该 项目的必要性；接着，文章从项目工艺技术方案、工程设计方案和生产条件、环 境保护措施和项目实施计划等方面进行阐述，继而制订了 KP 公司年扩建增产 8500 万粒“肝复乐胶囊”项目的实施方案；然后，文章对 KP 公司项目进行了投 资估算与融资分析，并结合项目的预期收益情况进行财务评价和风险分析，以此 判断项目的盈利性和不确定性。最后，文章在论述完项目的实施策略和保障措施 之后，对项目进行了可行性结论。文章研究结果认为，KP 公司“肝复乐胶囊” 生产基地扩建项目是可行的。 关键词，KP 公司；肝复乐胶囊；可行性研究 II Abstract GanFuLe Capsule is an effective treatment of Chinese medicine formulations national innovative primary liver cancer, with obvious effect, drug side effects, cost-effective, has now entered the national health insurance directory. Since GanFuLe capsules a project put into production, the market response is good, product demand, the company has now reached the current maximum capacity in order to meet growing market demand, and the play of scale and cost-effective enterprise, KP company plans to expand GanFuLe Capsule II project to consolidate its dominant position in the industry has been formed. According to the article of KP company has collected materials, the basic situation of the proposed project background, project profiles and KP company introduced, then the use of project feasibility analysis methods and tools for KP company GanFuLe Capsule production base expansion project specific programs and feasibility studies. First, the article on the comparative analysis of liver cancer drugs, and from the market supply and demand, target market, raw material markets, marketing strategies Quartet face GanFuLe capsule for the market analysis system, its current situation, and future demand and supply situation development of a comprehensive forecast, the company operates in conjunction KP current situation demonstrates the need for the implementation of the project expansion; then, the paper technology from the project plan, design and engineering aspects of the production conditions, environmental protection measures and project implementation plans elaborated, then develop a plan to implement the expansion of the company in KP yield 85 million GanFuLe capsule project; then, the article KP company has invested in the project estimate and financing analysis, combined with the expected benefits of the project financial evaluation and risk analysis in order to determine the project's profitability and uncertainty. Finally, the article discusses the implementation strategy after the completion of the project and safeguard measures, the feasibility of the project conclusion. This paper studies concluded that: KP company GanFuLe Capsule production base expansion project is feasible. Keywords : KP Company; GanFuLe capsules; feasibility study III 目 录 摘要.............................................................................................................................. I Abstract ......................................................................................................................... II 第 1 章 引言..................................................................................................................1 1.1 课题背景..............................................................................................................1 1.2 研究目的和意义..................................................................................................1 1.2.1 研究目的.......................................................................................................1 1.2.2 研究意义.......................................................................................................1 1.3 国内外研究情况..................................................................................................2 1.3.1 国外研究发展情况及现状...........................................................................2 1.3.2 国内研究发展情况及现状...........................................................................3 1.4 报告研究内容和方法..........................................................................................5 1.4.1 报告研究内容...............................................................................................5 1.4.2 报告研究方法...............................................................................................5 第 2 章 项目概况..........................................................................................................6 2.1 前言.....................................................................................................................6 2.2 项目公司概况.....................................................................................................6 2.2.1 基本情况......................................................................................................6 2.2.2 项目公司财务状况（建设前）..................................................................7 2.3 项目概况.............................................................................................................8 2.3.1 肝复乐胶囊介绍..........................................................................................8 2.3.2 肝复乐胶囊一期项目概况..........................................................................8 2.3.3 本期项目概况..............................................................................................9 第 3 章 市场分析........................................................................................................11 3.1 肝癌药物市场现状分析...................................................................................11 3.1.1 肝癌治疗现状分析....................................................................................11 3.1.2 相关治疗药物比较分析............................................................................11 3.2 肝复乐胶囊市场分析.......................................................................................12 3.2.1 市场供需分析............................................................................................12 3.2.3 目标市场分析............................................................................................13 3.2.4 原料市场分析............................................................................................14 3.2.5 营销策略分析............................................................................................15 第 4 章 项目实施方案设计........................................................................................17 IV 4.1 项目生产规模设计及评估...............................................................................17 4.2 工艺技术方案设计...........................................................................................17 4.2.1 工艺技术方案设计....................................................................................17 4.2.2 工艺技术特点............................................................................................19 4.3 工程设计方案...................................................................................................19 4.3.1 设计总图布置原则....................................................................................19 4.3.2 设计总图布置方案....................................................................................19 4.4 生产条件设计...................................................................................................20 4.4.1 原材料、燃料及包装材料消耗及供应....................................................20 4.4.2 外部协作配套条件....................................................................................22 4.4.3 设备选择....................................................................................................22 4.4.4 环境保护措施评估....................................................................................25 4.5 项目实施进度设计...........................................................................................27 第 5 章 项目投资估算、资金筹措、财务评价及风险分析....................................29 5.1 项目投资估算...................................................................................................29 5.1.1 投资估算的依据........................................................................................29 5.1.2 项目投资计划安排....................................................................................29 5.2 项目资金筹措及投资计划...............................................................................31 5.3 项目财务评价...................................................................................................32 5.3.1 项目财务基础数据....................................................................................32 5.3.1.1 评价依据.............................................................................................32 5.3.1.2 基础数据与参数选取.........................................................................33 5.3.2 项目财务效益分析....................................................................................33 5.3.2.1 项目经营收入.....................................................................................33 5.3.2.2 项目年成本费用估算.........................................................................33 5.3.2.3 销售税金及附加的估算.....................................................................33 5.3.2.4 经营利润指标.....................................................................................33 5.4 项目财务风险分析...........................................................................................34 5.4.1 项目财务清偿能力分析............................................................................34 5.4.2 项目盈亏平衡分析....................................................................................35 5.4.3 项目敏感性分析........................................................................................35 第 6 章 KP 公司“肝复乐胶囊”项目实施策略及保障措施...................................37 6.1 项目实施组织....................................................................................................37 6.1.1 项目组织结构.............................................................................................37 V 6.1.2 项目人力编制.............................................................................................37 6.2 项目实施管理....................................................................................................38 6.3 项目经营管理策略............................................................................................38 6.3.1 加强公司品牌建设.....................................................................................39 6.3.2 打造高效企业.............................................................................................39 结论..............................................................................................................................41