项目可行性研究是在投资前期对项目进行技术经济论证的一种科学方法。经 过数十年的发展，可行性研究已经日趋成熟，在保证项目获得最佳经济效益和社 会效益方面发挥了巨大的作用，因而在经济生活中得到了广泛应用。 文章力图体现理论与实践的有机结合。理论作为对实践的指引，保证了实践 的方向正确并提供了强有力的方法和工具。报告利用项目管理学的有关理论，根 据项目特点，综合运用了国内外较为先进、成熟和科学的房地产开发项目可行性 研究的理论和方法，对拟投资的奶牛养殖新建项目从宏观环境、区域市场动态发 展，到项目的定位、风险评价、财务评价以及项目实施等的有关问题进行了全面 的分析论证。报告以黑龙江澳佳乳业有限公司奶牛养殖新建项目的规划设计为背 景，探讨了规模化奶牛养殖企业新建项目的规划设计的理论与方法，希望为同类 企业的规划设计提供参考，促进乳制品生产企业改扩建规划水平的提高。 在全面分析上述内容的基础上，文章从实际情况出发，就项目与产业政策的 适应性问题进行了详细的研究，这是本项目成功的重要保障。虽然目前的经济性 项目普遍不甚重视社会效益和环境影响分析，文章对项目的社会效益和环境效益 进行了着重分析。这既出于对本项目特点的考虑，也是基于企业应当承担更多的 社会责任的认识。 关键词，可行性研究；奶牛养殖场项目；财务效益评价；社会效益评价-II- Abstract Project feasibility study is a scientific approach to technical and economic research toward a project in the primary stage of investment. It has made feasibility study increasingly mature by the decades. As a result, feasibility study has been playing a significant role in guaranteeing optimal economic and social benefit of a project and has therefore found wide application in global economic life. This thesis is combination of feasibility theory and practice. Theory provides guidance for practice and is instrumental in practice. According to the characteristics of the project this thesis integrated use of more advanced home and abroad for the proposed new project from the macro-environment, regional market dynamic development, the project's location, risk evaluation, financial evaluation and project implementation issues related to a comprehensive analysis and demonstration. Paper Co., Ltd. of Heilongjiang Dairy Australia Dairy farming good project planning and design for the new background of the large-scale dairy farming enterprise project planning and design of new theories and methods in the hope that the planning and design companies to provide similar information to promote dairy production business expansion planning levels. In this paper suggestions have been made for this project’s reference. On the basis of detailed study concerned with the project, the paper proceeds from the real life situation, and made in-depth adaptation research of the project with industry policies, to best guarantee the success of its success. The departure starts both from the project itself and from the responsibilities businesses are supposed to shoulder. Keywords，feasibility study; dairy farm project; financial benefit evaluation; social benefit evaluation-III- 目 录 摘要...................................................................................................................................I Abstract ...........................................................................................................................II 绪 论.............................................................................................................................. 1 一、研究的背景及意义.................................................................................... 1 二、国内外研究现状........................................................................................ 4 三、本文研究内容及创新................................................................................ 6 第一章 报告相关的理论和方法.................................................................................... 8 第一节 项目可行性研究概述................................................................................. 8 第二节 项目可行性研究的阶段划分和方法研究................................................. 8 一、项目可行性研究的阶段划分.................................................................... 8 二、项目技术可行性的研究的内容和方法.................................................. 12 三、项目经济可行性研究的内容和方法...................................................... 13 四、项目可行性研究存在的问题.................................................................. 18 本章小结................................................................................................................. 18 第二章 奶牛养殖场新建项目市场分析和营销策划方案.......................................... 20 第一节 奶牛养殖场新建项目环境分析............................................................... 20 一、宏观环境分析.......................................................................................... 20 二、项目建设的必要性.................................................................................. 21 第二节 奶牛养殖场新建项目选址与建设条件分析........................................... 23 一、建设地点选择.......................................................................................... 23 二、建设条件.................................................................................................. 24 第三节 奶牛养殖场新建项目市场分析............................................................... 25 一、项目产品市场供求现状.......................................................................... 25 二、项目产品市场前景分析.......................................................................... 26 第四节 营销策略、方案和模式........................................................................... 27-IV- 一、奶牛养殖场新建项目营销策略.............................................................. 27 二、营销方案.................................................................................................. 28 三、营销模式.................................................................................................. 28 第五节 市场风险分析........................................................................................... 29 一、奶牛养殖场新建项目产品市场风险因素分析...................................... 29 二、防范和降低风险对策.............................................................................. 29 本章小结................................................................................................................. 30 第三章 奶牛养殖场新建项目建设方案...................................................................... 31 第一节 奶牛养殖场新建项目建设标准和产品标准........................................... 31 一、建设标准.................................................................................................. 31 二、产品标准.................................................................................................. 31 第二节 工艺（技术）方案................................................................................... 31 一、工艺（技术）路线及流程图.................................................................. 31 二、工艺（技术）流程说明.......................................................................... 32 三、奶牛饲养的主要技术来源的可靠性和可得性...................................... 40 四、主要工艺（技术）参数.......................................................................... 40 五、奶牛饲养物料消耗量及平衡分析.......................................................... 41 第三节 设备方案................................................................................................... 41 一、设备选型.................................................................................................. 41 二、设备清单.................................................................................................. 41 第四节 主体工程方案........................................................................................... 42 第五节 实施进度安排........................................................................................... 42 本章小结................................................................................................................. 43 第四章 奶牛养殖场新建项目财务经济评价与社会、环境影响分析...................... 44 第一节 奶牛养殖场新建项目财务经济评价....................................................... 44 一、收入及投资估算...................................................................................... 44 二、资金筹措.................................................................................................. 46-V- 三、不确定性分析.......................................................................................... 46 四、财务评价结论.......................................................................................... 47 第二节 奶牛养殖场新建项目社会效益分析....................................................... 48 一、壮大本地区主导产业，促进农牧业结构调整...................................... 48 二、建立与农户利益联动机制...................................................................... 48 三、带动基地分析.......................................................................................... 48 第三节 奶牛养殖场新建项目环境影响分析....................................................... 49 一、环境影响.................................................................................................. 49 二、节能减排措施.......................................................................................... 51 本章小结................................................................................................................. 52 结 论............................................................................................................................ 53