I 摘要 企业进行人力资源管理过程的首要环节就是招聘工作，那么，招聘工作同时也是 人力资源管理最重要且最基本的工作，招聘工作做的好不仅仅是为企业注入新鲜血 液，弥补新鲜力量，并获得优秀人才的渠道，也决定了企业能否建立一个有效的人力 资源体系，为企业赢得更大竞争优势。因此，找出企业在招聘过程中存在的问题，并 找到解决方案，对于人力资源管理具有重要意义，那么对企业未来的长期发展也是有 着重大作用的。现如今企业面对着竞争激烈的市场环境，企业对营销人才的需求也有 了很大的改变，原有的营销人员已经不能够适应企业的发展，这就使得企业人力资源 管理的招聘者不断的更新自己的观念，紧随市场变化进行招聘营销人员。因此，在短 时间内高效的招聘到对企业来说合适的营销人才是至关重要的，这也受到了企业越来 越多的关注。 论文首先分析了招聘的概念，对人力资源中与招聘相关的理论进行了整体的描 述，指出了招聘的基础概念、招聘的特点、影响招聘人员的因素、招聘工作流程等相 关内容；以及整理和分析了 QZ 公司营销人员的招聘管理的现状及问题。其次，本文 对 QZ 公司营销人员的招聘现状和问题进行了分析研究，结合公司的实际情况，对营 销人员的招聘方案进行研究。重点是通过问卷调查的方法，剖析了 QZ 公司招聘管理 的现状，发现了 QZ 公司招聘工作中存在的具体问题，对营销人员的招聘流程进行了 重新修改。同时，对 QZ 公司的招聘管理进行了分阶段实施，分别是实施前宣传、方 案实施、实施后的监控以及验收和对营销人员的招聘管理提出了具体的解决方案。最 后，结合公司实际情况，提出了对 QZ 公司营销人员招聘管理改进方案进行优化实施 所具有的相关保障，包括领导的支持、制度和经费的配套保障。这样会使得招聘工作 将有很大程度的提升，并且更好地发挥招聘职能。 论文是以解决 QZ 公司营销人员的招聘工作中的不足为出发点，通过优化并改善 招聘工作中的不足问题，从而可以提高招聘工作的效率。因此，本人是针对问题提出 的解决方案，但本人可能对其中涉及的问题描述的不够深入和全面，也会在今后的工 作和学习中对相关论述进行进一步的研究。本论文介绍了 QZ 公司营销人员的招聘中 的改进建议，希望对与 QZ 公司相类似的企业有一定的参考和借鉴意义。 关键词，QZ 公司，营销人员，招聘西安电子科技大学硕士学位论文 2Abstruct III Abstruct The first step in the process of Human Resources Management is recruitment management. Then, recruitment management is also the most important and basic task of human resources management. Recruitment management is not only a channel to infuse fresh blood, make up and hire talent people for enterprise. But also determines whether if enterprise can establish an affective Human Resource System. Therefore(so), finding and solving existing problems in the process of recruitment which plays the important role in the Human Resource Management and development of enterprise. When facing with the fierce market competition, the enterprise changes their hiring requirement of talented marketers. the marketer in before is unsuitability for enterprise development, so the recruiters from Human Resource Management Department should unremittingly renew their conception, and recruit the marketers by the market development. So, In a short period of time, it is crucial to recruit the right marketing talents for the enterprise, which has also received more and more attention from the enterprise. Firstly, the thesis describes the recruitment theory, introducing the conception and feature of recruitment, and affection factors, meaning and purpose of recruitment management. Describing recruitment management problems which were appeared from QZ enterprise’s marketers. Secondly, analyzing the marketers recruitment situation in QZ enterprise, researching marketer recruitment project in real situation, This paper analyzes the current situation of QZ recruitment management, finds out the specific problems in QZ recruitment management, and revises the recruitment process of marketing personnel. At the same time, the recruitment management of QZ company is divided into four phases, namely, the publicity phase, the implementation phase, the monitoring phase, the acceptance phase, and the recruitment management of marketing personnel. At last, combining with the enterprise’s situation, the thesis puts forward a series of improvement projects and coordinate measures of QZ enterprise’s marketer recruitment management project. It can make the recruitment management drastically improve and play important role in the recruitment project. This thesis is based on solving the shortcomings in the recruitment management of QZ company's marketing staff. By optimizing and improving the shortcomings in the西安电子科技大学硕士学位论文 IV recruitment management, it can improve the efficiency of recruitment work. Therefore, I am the solution to the problem, but I may not describe the problems involved in it thoroughly and comprehensively enough, and I will do further research on the related discussions in my future work and study. This thesis introduces the improvement suggestions in the recruitment of QZ company's marketing personnel, hoping to have some reference and reference significance for enterprises similar to QZ company. Key words: QZ enterprise, Marketer, Recruitment插图索引 V 插图索引 图 1.1 论文框架图...............................................................................................................6 图 2.1 人员招聘的流程.....................................................................................................13 图 3.1QZ 公司组织架构图................................................................................................16 图 3.2 问卷调查反馈.........................................................................................................18 图 3.3 招聘渠道占比图表.................................................................................................19 图 3.4QZ 公司营销人员的招聘流程...............................................................................21 图 4.1 改进后的流程图.....................................................................................................31西安电子科技大学硕士学位论文 VI表格索引 VII 表格索引 表 2.1 招聘方式优缺点对比表......................................................................................... 11 表 3.1 调查问卷中调查问题清单.....................................................................................18 表 3.2 近 4 年招聘数据.....................................................................................................19 表 3.32017 年度营销人员招聘简历及面试结果统计表.................................................20 表 3.42018 年度培训计划表.............................................................................................22 表 3.5QZ 公司营销人员绩效考核内容表.......................................................................23 表 3.62017 年营销中心岗位薪酬结构及发放标准.........................................................24 表 4.1QZ 公司营销人员应聘表.......................................................................................33 表 4.2 面试评价表.............................................................................................................35 表 4.3 新入职营销人员培训内容.....................................................................................36 表 4.4 营销总监岗位说明书.............................................................................................38 表 4.5 销售经理岗位说明书.............................................................................................39 表 4.6 销售工程师岗位说明书.........................................................................................40 表 4.7 商务专员岗位说明书.............................................................................................40 表 4.8 用人部门与人力资源部门招聘合作过程中分别承担的工作.............................42 表 4.9 招聘时效性评估表.................................................................................................43 表 4.10 用人部门满意度评估表.......................................................................................44 表 4.11 员工满意度调研表...............................................................................................44西安电子科技大学硕士学位论文 VIII符号对照表 IX 符号对照表 无西安电子科技大学硕士学位论文 X缩略语对照表 XI 缩略语对照表 无西安电子科技大学硕士学位论文 XII目录 XIII 目录 摘要........................................................................................................................................I ABSTRUCT ........................................................................................................................ III 插图索引.............................................................................................................................. V 表格索引............................................................................................................................VII 符号对照表.........................................................................................................................IX 缩略语对照表.....................................................................................................................XI 目录.................................................................................................................................. XIII 第一章 引言.........................................................................................................................1 1.1 研究背景及意义 ......................................................................................................... 1 1.1.1 研究背景 ............................................................................................................... 1 1.1.2 研究意义 ............................................................................................................... 2 1.2 国内外研究综述 ......................................................................................................... 3 1.2.1 国外人力资源管理研究综述 .............................................................................. 3 1.2.2 国内人力资源管理研究综述 .............................................................................. 4 1.3 研究方法 ..................................................................................................................... 5 1.3.1 文献分析研究法 .................................................................................................. 5 1.3.2 调查分析研究法 .................................................................................................. 6 1.4 主要研究内容和框架 ................................................................................................. 6 1.5 本文创新点 .............................................................................................................. 7 第二章 相关理论综述.........................................................................................................9 2.1 招聘的概念与特点 ..................................................................................................... 9 2.1.1 招聘的概念 .......................................................................................................... 9 2.1.2 招聘的特点 .......................................................................................................... 9 2.2 影响人员招聘的因素 ............................................................................................... 12 2.2.1 影响人员招聘的外部因素 ................................................................................ 12 2.2.2 影响人员招聘的内部因素 ................................................................................ 12 2.3 人员招聘的流程........................................................................................................ 13 第三章 QZ 公司营销人员招聘管理的现状与问题分析.................................................15 3.1 QZ 公司人力资源概况.............................................................................................. 15 3.1.1 公司发展状况概述 ............................................................................................ 15 3.1.2 公司的组织架构及人力资源现状 .................................................................... 15西安电子科技大学硕士学位论文 XIV 3.1.3 各部门职责........................................................................................................ 16 3.2 营销人员岗位招聘现状分析................................................................................... 18 3.2.1 营销人员招聘准备工作.................................................................................... 19 3.2.2 营销人员招聘工作的流程................................................................................ 20 3.2.3 营销人员招聘后的相关工作............................................................................ 22 3.3 营销人员招聘管理中存在的问题及原因分析....................................................... 24 3.3.1 营销人员的招聘流程不规范............................................................................ 24 3.3.2 营销人员岗位的职责描述不清晰.................................................................... 25 3.3.3 公司没有建立专业的招聘团队........................................................................ 25 3.3.4 对于营销人员最终的招聘结果缺乏合理性的评估........................................ 26 第四章 QZ 公司营销人员招聘管理的改进方案 .............................................................27 4.1 QZ 公司人员招聘管理的导向与原则 ..................................................................... 27 4.1.1 公开招聘的原则................................................................................................ 27 4.1.2 因岗设人、人岗匹配的优化原则.................................................................... 27 4.1.3 考核方式、考核内容不同原则........................................................................ 28 4.2 QZ 公司营销人员招聘管理改进的思路与流程 ..................................................... 28 4.3 QZ 公司营销人员招聘管理改进的方案 ................................................................. 29 4.3.1 制定营销人员的招聘流程................................................................................ 30 4.3.2 建立营销中心各岗位的岗位说明书................................................................ 37 4.3.3 组建更加专业的招聘团队................................................................................ 41 4.3.4 建立有效的评估制度........................................................................................ 42 第五章 QZ 公司营销人员招聘管理的改进方案的实施与保障 .....................................45 5.1 QZ 公司营销人员招聘管理的改进方案的实施 ..................................................... 45 5.1.1 QZ 公司营销人员招聘管理改进方案实施前的宣传....................................... 45 5.1.2 QZ 公司营销人员招聘管理改进方案的具体实施........................................... 46 5.1.3 QZ 公司营销人员招聘管理改进方案实施后的监控和验收........................... 46 5.2QZ 公司营销人员招聘管理的改进方案实施的保障 .............................................. 47 5.2.1 需要获得高层领导的支持................................................................................ 47 5.2.2 需要制度的保障................................................................................................ 47 5.2.3 需要经费的配套保障........................................................................................ 48 第六章 结论........................................................................................................................49