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华中石油化工交易中心发展战略研究
研究生姓名：邹锴 导师姓名：苏方林
学科专业：工商管理 研究方向：组织与战略管理 年级：2016级
摘要
改革开放以来，我国经济经历了近40年的快速发展。作为世界重要的工业
生产国，在经济快速崛起的过程中，我国大量消费工业原材料，对大宗商品的
需求量持续增加。我国的大宗商品交易市场尽管仅有不到30年的发展历程，但
它的存在有效促进了我国商品市场流通程度的提升、定价机制的发展和完善，
也极大地提高了我国主要资源要素的配置效率。但由于经济快速增长带来的盲
目扩张、管理缺位等情况同样出现在我国大宗交易行业中，国内的大宗交易市
场普遍存在缺乏管理制度、约束法律法规和监管部门合理引导的问题，导致
“类期货”交易、场外交易、合约交易等违规行为大量出现，不仅扰乱了区域
金融发展，更影响了经济健康。在此形势下，如何建设符合政策法规、能够促
进经济发展实际需求的大宗商品交易所，成为了行业的首要关注问题
本文对华中石油化工交易中心为研究对象，拟借鉴竞争战略理论、竞争优
势理论等战略分析理论，运用PEST分析法、SWOT分析法，通过考察分析交易
中心发展现状及所面临的内外部情况，对其发展战略进行研究，制定符合交易
中心未来发展需求的战略组合。本文主要研究框架为，第一部分：简述国内外
同类交易场所的发展特点和经验借鉴，以及国内外专家研究成果；第二部分：
交易中心发展现状、运营成果及内外部因素分析。对交易中心设立缘由、运营
成果及存在问题等内容进行分析，然后利用PEST和SWOT等分析工具通过对
其发展内外部环境因素进行研究，找出各个因素对未来发展的潜在影响；第三
部分：以PEST分析和SWOT分析为依据，确定交易中心后续发展所应采用的
基础原则及战略目标，并制定发展战略和实施流程；第四部分：根据交易中心
升级发展的实际需求，提出战略发展保障措施，重点对管理能力、安全风控、
团队培养等方面进行支撑；最后，根据研究结论，以战略转型发展为视角，为
以交易中心为代表的中国大宗商品交易场所提出建议，同时对文中存在的不足
予以总结，并提出进一步的研究方向
最终，希望通过本文的研究，为交易中心找到适应其发展需求的战略模型
（ST模型），并通过交易模式优化、运营能力提升、机制创新升级等战略分段
实施策略，辅以管理水平提升、风控体系完善、团队建设加强等保障措施，最
终顺利实现转型升级
关键词：大宗商品交易场所 战略分析 发展战略 业务创新
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Research on the Development Strategy of Huazhong
Petrochemical Exchange Center
Abstract
China’s economy has experienced a rapid development for nearly 40 years since
the implementation of the policy of reform and opening up. During the process of its
rapid rise, China, as one of the most important industrial producers in the world,
consumes a large amount of raw materials for industry and increases the demand for
bulk commodities. Though the development of the bulk commodities trading market in
China has only less than 30 years, its existence has effectively promoted China’s
circulation of commodity market, development and improvement of pricing mechanism,
and greatly improved the allocation efficiency of main resource. However, the blind
expansion and the lack of management and other problems caused by the rapid
development have also appeared in the bulk commodities trading industry in China.
Under this condition, some general problems occur, such as lack of management system,
absence of restrictions, laws and regulations, leading to a large number of illegal
transactions such as over-the-counter and futures-likeness. Those issues not only
disrupted regional financial development, but also affected economic health. In this
situation, how to build a bulk commodities trading center in accordance with the
policies and regulations and benefits to the economic demands has become the primary
concern.
Based on the theory of competitive strategy, competitive advantage theory and
other strategic analysis theories, this paper attempts to take PEST analysis, SWOT
analysis as tools to investigate and analyze the current situation and the internal and
external situation of the Huazhong petrochemical exchange center (Abbreviated as
HPEX) in order to find out the development strategy and formulate a strategy suitable
for the development of future needs. The main research framework of this paper is as
bellowed. The first part is a brief description of the development characteristics and
experience of the same kind of trading places at home and abroad, as well as the
research results of experts. The second part sketches the developing situation, the
operation results and the analysis of the internal and external factors. In addition, this
part contains the reasons for HPEX’s establishment, operation goals and existing
problems. Then, by using PEST and SWOT tools, this part attempts to find out the
potential impact of each factor towards the future development by studying the internal
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and external environmental factors. The third part, basing on the conclusion of PEST
analysis and SWOT analysis, tries to determine the basic principles and strategic
objectives of the subsequent development of HPEX. Then, it formulates the developing
strategy and implementation processes. The fourth part is mainly to put forward
strategic measures according to the actual demands of trading center. Finally,
suggestions are put forward for China’s bulk commodities trading centers and this part
also summarizes the shortcomings and puts forward further research directions.
The author hopes to find a strategic model (ST model) that can satisfy the needs
of development of the trading center. With the upgradation of transaction mode,
operation ability, and management system, HPEX will realize transformation and
upgradation by completingthe risk control and enhancing employees’talents.
Keywords: Bulk Commodities Trading Center, Strategic Analysis, Development
Strategy, Business Innovation。