GUIDE TO
COMMUNICATING
CARBON PRICING
DECEMBER 2018
outreach
CLIMATE
Louise Comeau
iris communications
2018 International Bank for Reconstruction and Development / The World Bank
1818 H Street NW, Washington DC 20433
Telephone: 202-473-1000; Internet: worldbank
This work is a product of the staf of The World Bank with external contributions. The fndings, interpretations,
and conclusions expressed in this work do not necessarily refect the views of The World Bank, its Board of
Executive Directors, or the governments they represent.
The World Bank does not guarantee the accuracy of the data included in this work. The boundaries, colors,
denominations, and other information shown on any map in this work do not imply any judgment on the part of
The World Bank concerning the legal status of any territory or the endorsement or acceptance of such boundaries.
Rights and Permissions
The material in this work is subject to copyright. Because The World Bank encourages dissemination of its
knowledge, this work may be reproduced, in whole or in part, for noncommercial purposes as long as full
attribution to this work is given.
Any queries on rights and licenses, including subsidiary rights, should be addressed to World Bank Publications,
The World Bank Group, 1818 H Street NW, Washington, DC 20433, USA; fax: 202-522-2625; e-mail: pubrights@
worldbank.
This work is available under the Creative Commons Attribution 3.0 IGO license (CC BY 3.0 IGO) http://
creativecommons/licenses/by/3.0/igo. Under the Creative Commons Attribution license, you are free to copy,
distribute, transmit, and adapt this work, including for commercial purposes, under the following conditions:
Attribution—Please cite the work as follows: Partnership for Market Readiness (PMR), Carbon Pricing Leadership
Coalition (CPLC), 2018. Guide to Communicating Carbon Pricing.
World Bank, Washington, DC. License: Creative Commons Attribution CC BY 3.0 IGO.
Translations—If you create a translation of this work, please add the following disclaimer along with the
attribution: This translation was not created by The World Bank and should not be considered an ofcial World
Bank translation. The World Bank shall not be liable for any content or error in this translation.
Adaptations—If you create an adaptation of this work, please add the following disclaimer along with the
attribution: This is an adaptation of an original work by The World Bank. Views and opinions expressed in the
adaptation are the sole responsibility of the author or authors of the adaptation and are not endorsed by The
World Bank.
Third-party content—The World Bank does not necessarily own each component of the content contained
within the work. The World Bank therefore does not warrant that the use of any third-party-owned individual
component or part contained in the work will not infringe on the rights of those third parties. The risk of claims
resulting from such infringement rests solely with you. If you wish to re-use a component of the work, it is your
responsibility to determine whether permission is needed for that re-use and to obtain permission from the
copyright owner. Examples of components can include, but are not limited to, tables, fgures, or images.
All queries on rights and licenses should be addressed to the Publishing and Knowledge Division, The World Bank,
1818 H Street NW, Washington, DC 20433, USA; fax: 202-522-2625; e-mail: pubrights@worldbank.
Cover photo: Adapted from the original photo by David Hsu (CC BY-NC-ND 2.0)
Icons for the 8 steps: Illustrations by Oliver Cowan。