FOREWORD
It’s been a turbulent and challenging year for retail but with that comes signifcant opportunity.
Whereas online shopping has seen sustained investment over the past decade, it’s now apparent that
the in-store experience is making a prolifc comeback! With statistics clearly demonstrating that getting
shoppers in to stores will result in increased basket sizes and a more loyal customer base, the emphasis
throughout 2018 and beyond will be squarely on enhancing the customer experience.This is clearly
evidenced by the World’s largest online retailer investing substantially in bricks and mortar.
It is therefore more important than ever that retailers solve and eradicate the age old problems that
have consistently been seen as a downside when compared with online shopping.It is statistically
proven that if retailers can combine all the major benefts of online shopping with the widespread
appeal of the in-store experience, then their customer base will grow, shopping frequency will
increase, and basket sizes will get exponentially bigger.
For the frst time, a simple to use and seamless technological solution is now commercially available
to all retailers.Ubamarket is an entirely white labeled app (native to both iOS and Android) which
enhances the entire in-store experience for everyone and solves all of the major peeves experienced
by shoppers in 2018.The app enables customers to write their shopping list (guiding them to
each item), scan & shop, receive personalized offers and pay in-app to eradicate queues forever.
Ubamarket effectively provides retailers with their own market-leading branded solution, which will
give them a distinct advantage, instantly!
Ubamarket brings every aspect of the shopping journey together in one simple, convenient and
affordable app without the need for any additional hardware, delivering a personalized experience to
customers which results in lower overheads, increased store visits and bigger basket sizes.
We would welcome the opportunity to work with you and we look forward to hearing from you in 2018!
Will Broome
Founder & CEO, Ubamarket Ltd.
TRENDS AND INSIGHTS FOR
SUPERMARKET RETAIL IN 2018
The Retail Trends Report 2018, is an annual body of customer-centric research dedicated to
the current and future state of the nation’s grocery shop. Serving as the only analysis of its kind
to focus on the behavioural insights and key decision drivers that defne consumer shopping
habits, the online and offine insights gathered are yet unseen by UK retailers.
Gathered over a two-year period - between 2016 and 2018 - the Trends Report dissects the
opinions and attitudes of over 2,000 UK adults across the nation - both in relation to their
specifc shopping experiences and how these perceptions will inform their ongoing shopping
habits. Developed entirely around consumer sentiment towards the UK’s supermarkets, Retail
Trends 2018 provides progressive retailers a unique blueprint as to how future-facing technology
is effectively integrated with relevant in-store delivery.
In-store Vs online retail1
Cashless Society - How customers will pay in 20182
Brits LOVE loyalty (delivered in the right way)3
What your customers are REALLY doing in-store4
How Ubamarket benefts both retailers and customers5
Work with us6
IN-STORE VS ONLINE RETAIL。