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本文首先分析了在中国经济转型以及频发的国际经济危机的背景下，身
处经济全球化洪流中的中国的民营企业面临的国内外经济环境更为复杂、竞
争也变得更为激烈、民营企业创立初期的红利正在迅速消退、民营企业自身
存在的问题也越来越凸显，民营公司要继续长期保持快速增长的势头就要抓
住机会、创造机会进行产品和企业的转型升级
然后通过对 2002 年建厂的民营中小企业润鑫集团的转型发展案例的详
细剖析，考察润鑫集团自建厂至今历年发展进步的进程，从经营业绩、运营
模式、产业升级、战略升级等方面记录和分析了润鑫集团的转型过程，指出
润鑫集团通过这条路径，实现了经营业绩的连续增长，实现了运营模式从家
族式操作、到引入现代企业管理制度、进一步引入战略投资实现资本化运
营、继而不断拉长产业链实现集团化运营的转变，实现了产品从工业杀菌剂
系列、到食品添加剂系统、到人用原料药的基础原料及关键中间体系列、到
未来设计的多元化发展方向的转变，实现了多方位的战略布局的升级转变
力图从中寻找、提炼润鑫集团转型的成功经验和失败教训，藉此希望能够给
予民营中小企业一定的转型借鉴
关键词: 民营中小企业， 转型发展，永续经营II
ABSTRACT
Over the past 30 years, great changes have taken place in China&39;s economic
growth engine, vigorous development of private enterprises has become a vital
force to boost the growth of China&39;s national economy and society, a driving force
to push China&39;s economic system reform due to its flexible operation mechanism
and good market adaptability. It also has been playing a more and more important
role to help lift the economic prosperity, extensively and continuously absorb mass
of the employment, expanding exports and increase the fiscal revenue, promote
innovation, enhance the vitality of the market and maintain social stability and
improve the national life quality and so on various aspects.
Firstly, on the background of the economic transformation in China and the
frequent international economic crisis, this thesis points that China&39;s private
enterprises who are deep involved in the economic globalization, are faced with a
more complex domestic and international economic environment. The competition
has become fiercer. The advantageous factors private enterprise particular has in its
early founded period has quickly faded and problems of private enterprise itself are
also more and more prominent. To continue to maintain the momentum of rapid
growth in the long term, private companies need to seize and create opportunities
for the transformation and upgrading.
Then, this thesis mainly investigates and analyses the transformation and
development of Runxin Group, a typical small and medium-sized private enterprise
which was founded in 2002, try to record and see through its development and
progress in the level of business performance, operational mode, industrial
upgrading, and strategic upgrade. Through this path, Runxin group has achieved
continuous growth in operating results, the operation model transformation from
the family to the modern enterprise management system, the introduction of
strategic investment capital operation and the industrial chain to realize the
operation of the group transformation. Besides, Runxin group also achieves a
multi-faceted strategic layout upgrade which covers industrial fungicide series,
food additive system, basic raw materials and key intermediate series, and the
development trend of the future design. This thesis tries to find and refine the
successful experience and failure lessons of success in transition, thus hoping to
give private SMEs a certain transformation of the enlightenment
KEY WORDS: Private SMEs, Transition development, Sustainable
operation目录
摘要.......I
ABSTRACT .... II
第 1 章 绪论...... 1
1.1 选题背景.......... 1
1.2 国内外研究现状.......... 2
1.3 主要研究内容.. 3
第 2 章 民营企业快速发展...... 5
2.1 中国经济及民营企业的发展历程...... 5
2.2 中国民营经济面临的问题...... 6
2.3 中国民营企业解决问题的出路........ 10
2.3.1 创新...... 10
2.3.2 学习...... 12
2.3.3 企业文化.......... 12
第 3 章 润鑫集团转型发展历程........ 15
3.1 润鑫集团发展过程.... 15
3.2 润鑫集团转型的必要性........ 16
3.3 润鑫集团的转型过程 17
3.3.1 经营业绩增长.. 17
3.3.2 运营模式转变.. 17
3.3.3 产业转型.......... 22
3.3.4 战略升级.......... 25
第 4 章 润鑫集团转型分析.... 29
4.1 润鑫集团的创新发展 29
4.1.1 观念创新.......... 30
4.1.2 科技创新.......... 30
4.1.3 管理创新.......... 31
4.2 学习型组织的建设.... 33
4.3 润鑫集团的企业文化 34
4.4 润鑫集团转型反思.... 36
第 5 章 结论.... 395.1 民营企业的永续经营 39
5.2 结论.... 40
参考文献......... 41
致谢..... 43第 1章 绪论第 1 章 绪论
1.1 选题背景
中国经济社会自 1978 至 2015 年 37 年间发生了巨大变化，GDP 总量从
1978 年的 3645.2 亿元，到 2015
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