Seeking
customer
centricity
The omni
business model
2016 Global Consumer Executive
Top of Mind Survey
kpmg/CMsurvey
This annual survey of 400 of
the world’s largest consumer
retailers and manufacturers
looks at consumer company
executives’Top of Mind
priorities and challenges over
the next two years. This year’s
report also contrasts select
results with the fndings
of a global survey of 7,100
consumers on their shopping
behaviors and preferences.
Content
Introduction: The omni business imperative
Foreword
Becoming hyper customer-centric
Developing a digital-frst mindset
Creating a supply chain ft for purpose420
26
34
42
52
55
56
Taking trust to the next level
Building a world-class omni business
Key insights and takeaways
About KPMG
About the survey
About The Consumer Goods Forum
Acknowledgements
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