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毕马威2017年全球汽车行业高管调查

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文本描述
KPMGˉs 18th consecutive
Global
Automotive
Executive
Survey 2017
In every industry there is a nextˉ ¨C
See it sooner with KPMG
kpmg/GAES
2 KPMGˉs Global Automotive Executive Survey 2017
Battery electric vehicles (BEVs)
are this yearˉs #1 key trend
The traditional product- and
technology-centric business
model has caught up again ¨C
powertrain technologies higher
on the agenda than connectivity
and digitalization.
[p.9]
Execs are torn in between
Traditional combustion engines
will be technologically relevant,
but socially inacceptable.
Success of BEVs depends on
infrastructure and application
Coordinated actions for infrastruc-
ture set-up, and a clear distinction
of reasonable application areas
(e.g. urban, long-distance) needs
to be established.
Execs are hesitant regarding
cooperation and unsolved
infrastructure challenges
The reason for execs to believe
in fuel cells may be their strong
attachment to the existing
infrastructure and traditional
vehicle applications.
Roles throughout the value chain are
not yet decided
The unfnished concepts and ambiguous visions of
ICT companies cause them to loose ground against
OEMs. It is still unclear how the future value chain
setup and business models will look like.
Effcient use of resources is key
in a connected world
The future is about better utilization.
Although there will be less cars on
the road, personal miles travelled will
increase signifcantly.
Measuring success based on unit sales is
outdated
Management according to product proftability is
over ¨C customer value will become the core focus.
OEMs have to decide
whether they want to be a
contract manufacturer or a
customer-centric service
provider (Grid Master).
Driving out of focus
Autonomous driving will redefne
the utility of vehicles and is the
enabler for service- and data-driven
business models.
Lost in translation
The auto industry is lost in translation
between evolutionary, revolutionary and
disruptive key trends that all need to be
managed at the same time.Miles are gold and swarm
intelligence is essential
The full potential of technologies
enabling autonomous driving can only
be realized with the support of stan-
dards and full power of swarm intelli-
gence. Neither the auto, nor the digital
system will succeed on its own.
Zero-error ability alone will
not pave the road to success
Neither zero-error ability of
offine companies nor releasabil-
ity of online companies alone will
be suffcient for a successful
future business model.
There is a status of
Strategic alliances and coopera-
tions with players from converg-
ing industries will be the funda-
mental driving force.
Autonomous drivi
ng ¨C Clash of c
ultures: digital vs.
auto¨CDigital eco
system ¨C Zero
-error
76% believe
ICEs will remain
important.
[p.12]
53% believe diesel
is
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