“十二五”时期过渡到“十三五”时期，是我国全面建成惠及小康社会的关键时
期，也是人口老龄化机遇转型的关键时期

笔者就养老服务市场的总体情况进行了深入的调查，并以夕阳红养老中心这
个民营养老机构作为案例进行了分析研究。得出结论，养老服务机构的市场需求
旺盛，但是养老机构自身运营过程中明显存在经营管理的策略跟不上经济时代发
展需求的现状问题，尤其是建立在一种有限的公立性养老机构资源饱和，民营性
养老机构的资源紧俏，而养老市场供应需求又前景广大的错综复杂背景之下

通过观察当前民营性养老机构的发展现状，运用现代市场营销和管理学的服
务理念，对我国的养老服务市场进行了全面分析。民营性养老机构应该重视结合
自身经营结构的运行机制，开展营销和经营管理。再结合民营性养老机构的服务
产品，然后运用服务营销的理论以及典型案例进行分析。最后提出夕阳红养老中
心应该按照现代营销学的理念结合自身结构发展来开展经营工作，从而使得老年
人顾客消费群体，主动愿意去接受和去消费民营性养老机构提供的一系列便利的
产品服务

本篇论文的研究，有助于树立好现代养老产业之民营性养老机构的经营管理
理念，特别是运用好市场的力量来调节养老各供需之间的关系，也有助于促进我
国民营性养老机构事业的发展。民营性养老机构在改革开放以后异军突起的新生
力量，虽然其经营管理模式尚显成熟，但前景广阔的发展市场对今后养老事业的
蓬勃发展，起到了助推的作用

关键词：民营性养老机构；经营问题；研究策略养老中心经营中存在的问题与对策研究Abstract
The aging of population is an important and strategic problem which is related to
the national economy and the people&39;s livelihood and social stability. 12th Five-Year
period of transition to the 13th Five-Year period, China is fully completed a critical
period of benefit the people of the province of a well-off society, an important
opportunity period is also a positive response to population aging.
The author is the overall situation of the pension services market in-depth
investigation, and the private pension agency at the center of the sunset endowment is
analyzed as a case study. Come to the conclusion that the market demand of
endowment service agencies, but run pension institution itself obviously exist in the
process of operation and management strategies to keep up with the current situation
of economy development needs, especially based on a limited resource saturated state
pension institutions, private endowment institutions resources are tight, and
pension market supply demand prospects under the complex background.
By observing the current status of the development of private endowment
institutions, using the modern marketing and management service concept, making a
comprehensive analysis on our country&39;s pension services market. Private pension
institutions should attach importance to the operation mechanism of their own
business structure and conduct marketing and management. The service products of
private pension institutions are combined with the theory of service marketing and
typical case analysis. Finally put forward the sunset pension center should be
according to the development of modern marketing concept with its structure to carry
out management work, and makes the elderly consumer groups, customer active
willing to accept and to consumption of private pension institutions to provide a series
of convenient products and services.
This paper&39;s research, help to set up a good modern private property of pension
industry institutional pension operation and management philosophy, especially the
good use market forces to regulate endowment the relationship between the supply
and demand, also helps to promote the development of the pension in China. Private
pension institutions in the emerging new forces after the reform and open policy,
although its management pattern is mature, but the broad prospects for the
development of the market in the future the vigorous development of the endowment
enterprise, have played an important role in boosting.
Key words: Private pension institutions； Management problems；Research strategy养老中心经营中存在的问题与对策研究目 录
摘要..........Ⅰ
Abstract..........Ⅱ
目 录..........Ⅲ
1.前 言1
1.1 研究背景..........1
1.2 研究意义..........2
1.2.1 有助于树立民营性养老机构的经营管理理念...........2
1.2.2 有助于促进我国民营性养老机构事业的发展...........2
1.3 研究内容及方法..........3
1.3.1 研究内容...........3
1.3.2 研究方法...........3
1.4 文章技术路线.4
1.5 文章的创新之处..........5
2.文献综述........6
2.1 国外研究现状..6
2.2 国内研究现状..7
3．民营性养老服务市场分析..9
3.1 人口老龄化的基本特征..........9
3.1.1 未富先老已成为发展趋势.......9
3.1.2 高龄与空巢率持高位状态.....10
3.1.3 老年人口发展结构不平衡.....10
3.2 养老服务产业的现状概况....11
3.2.1 社会养老服务体系已基本形成.........11
3.2.2 传统的养老方式受到较大冲击.........11
3.2.3 老龄化产业发展速度相对滞后.........12
3.3 养老服务市场的需求概况....13
3.3.1 人口的老龄化带来的需求.....13
3.3.2 经济收入提高带来的需求.....14
3.3.3 赡养观念转变带来的需求.....14
3.3.4 家庭结构变化带来的需求.....15
3.3.5 政府投入增加带来的需求.....15
3.4 养老服务市场的供给概况....16
3.4.1 居家养老服务供给.....16
3.4.2 机构养老服务供给...
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