摘要
I
E 商社亚麻产业商业模式创新研究
摘要
商业模式已逐渐成为当前学术界和商界关注的焦点。随着全
球经济一体化日趋明朗，技术更新日新月异，商业竞争更加白热
化，人们已经意识到，商业模式对于当今企业的发展具有举足轻
重的意义。著名的管理大师德鲁克曾经说过:“当今企业的竞争，
不是产品之间的竞争，而是商业模式之间的竞争。”如果说企业
战略解决了企业的定位问题，商业模式则解决了如何实现企业定
位、如何创造价值并传递价值等问题

本文首先在前人研究成果的基础上主要介绍了商业模式的定
义、构成因素、创新动力以及创新途径等相关理论,同时提炼出个
人对上述概念的理解和界定.
本文随后从介绍当前亚麻产业国内外现状入手，详细分析了 E
商社结合其商社和亚麻产业双重因素的特点，在其亚麻产业进行
商业模式创新的成功案例；并结合当前国内其它知名优秀亚麻企
业的不同商业模式的对比和分析，指出中国众多亚麻企业商业模
式创新已迫在眉睫，我们应该借鉴 E 商社以及知名亚麻企业的不
同商业模式，并结合自我企业的特点，走出一条有自我特色的模
式创新之路，让中国成为名副其实的亚麻大国和强国

本文通过对国内外相关研究文献进行梳理和研究，对 E 商社
亚麻商业模式创新进行分析。同时通过问卷调查方法对亚麻产业摘要
II
商业模式创新关键因素关注度进行调研；这样，在理论研究的基
础上，结合问卷调查获取的第一手资料，并通过相关软件对数据
进行分析处理，得出相关结论。然后，对 E 商社亚麻产业现状进
行 SWOT 分析，为后续分析其独特的商业模式创新之处奠定基础

文献和实例相结合，从而使本文的研究结果真正具有比较强的理
论意义和实践意义
关键词：商业模式；创新；价值；亚麻；商社Abstract
III
E trading company flax industry business model
innovation research
Abstract
Business model has become the focus of attention and discussion in the academic and
business circles. In the era of globalization, the acceleration of technological change and the
more uncertainty of the business environment, It is increasingly recognized that the most
important factor in determining the success or failure of an enterprise is not the technology,
but its business model. The famous management guru Drucker tell us: current business
competition is not the competition between products, but the competition between business
models. Research and practice also shows that, whether or traditional industries and
emerging industries, different business model determines the enterprise different outcome. If
the strategy decides the enterprise positioning and delivering value to customers, the
business model is to decide how to achieve enterprise positioning, transfer expected value.
Firstly, based on the results of previous studies introduce the business model basic
concept, business model factors, Theory of business model innovation dynamic mechanism
and business model innovation ways. At the same time to extract personal understanding and
definition of the concept.
Afterwards, this paper begins with the introduction of the current status of the flax
industry at home and abroad of detailed analysis of the E trading combined with the
characteristics of its trading and flax dual factors, success stories in the flax industry
business model innovation. Combined with the current domestic other well-known
outstanding flax enterprises of different business model comparison and analysis, pointed
out that many Chinese flax enterprise business model innovation is imminent, we should
reference E trading and well-known flax enterprises of different business models, combined
with the characteristics of enterprise self, out of a have the characteristics of self -
innovation road, to let China become a veritable flax for big and strong.
This study is based on the relevant literatures at home and abroad, the E company
business model analysis of flax.at the same time ,the study provide some analysis about the
key factors about the Business Model Innovation in flax industry. in On the basis ofAbstract
IV
theoretical research, the empirical analysis method is used. This paper in the course of the
study, try to make the specification analysis to establish the empirical analysis basis, having
substance in speech, evidence, reduce rely entirely on the one sidedness of the subjective
judgment to the essence and rule of the fully and truly reflect the phenomenon, so that the
research results really have relatively strong theoretical and practical significance
Name: Yu wendou (MBA)
Supervised by Gao changchun
KEY WORDS：Business model; Innovation Value; Flax; Trading company 不要删
除行尾的分节符，此行不会被打印目录
V
目录
摘要. I
ABSTRACT .........III
第一章 绪论.........1
1.1 选题的背景 ...........1
1.2 选题的理论意义和实际意义 .......1
1.2.1 选题的理论意义 ....1
1.2.2 选题的实际意义 ...2
1.3 论文的研究内容和论文最终将要解决的问题 ...2
1.3.1 论文的研究内容 ....2
1.3.2 论文最终将要解决的问题 ...........3
1.4 研究方法及论文技术路线 ...........4
1.4.1 研究方法 ...4
1.4.2 技术路线 ...4
第二章 商业模式及创新综述.......6
2.1 商业模式的概念、构成要素 ......6
2.1.1 商业模式的概念 ...6
2.1.2 商业模式的构成要素 .......8
2.1.3 商业模式的评估原则 .......9
2.2 商业模式创新、创新动力机制 ..........10
2.2.1 商业模式创新 .....10
2.2.2 商业模式创新动力机制 .11
2.3 商业模式创新途径 ......13目录
VI
第三章 国内外亚麻产业的现状和发展趋势.....15
3.1 国内外亚麻产业现状 ....15
3.1.1 亚麻纤维介绍 .....15
3.1.2 亚麻纤维产地及产量分布 .........16
3.1.3 我国亚麻行业发展现状 .17
3.2 国内外亚麻行业的未来发展趋势 ........20
3.3 我国亚麻产业发展的瓶颈和当前应对策略 ....22
第四章 国内知名亚麻企业商业模式对比分析.24
4.1 浙江金达集团介绍及其商业模式分析 24
4.1.1 浙江金达集团介绍 .........24
4.1.2 浙江金达集团商业模式分析 .....25
4.2 吴江新申集团介绍及其商业模式分析 26
4.2.1 吴江新申集团介绍 .........26
4.2.2 吴江新申集团商业模式分析 .....27
4.3 浙江金达集团和吴江新申集团商业模式对比分析 .....29
第五章 亚麻产业企业商业模式创新因素调研分析 .....32
5.1 调研过程 .32
5.1.1 调研方法的选择 ..32
5.1.2 调研问卷的设计 ..32
5.1.3 调研步骤的实施 ..32
5.2 调研数据分析 .....33
5.2.1 亚麻产业企业商业模式创新的关键因素量表的信度分析 .....33
5.2.2 亚麻产业企业商业模式创新的关键因素量表的
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