摘要
- I -
摘要
煤炭是国家经济发展的基础能源，在国民经济发展中起到了举足轻重的主导
作用。近些年来，国家一直在推动能源结构体系改革，煤炭在能源体系中的比重
出现逐年小幅下降的趋势，但是煤炭在能源体系中的主导地位短期内不会发生更
本性的改变。开滦（集团）蔚州矿业有限责任公司是一家大型国有煤炭企业，在
经历了“黄金十年”快速成长期后面临着煤炭价格下跌、产能过剩、市场疲软和转
型发展等多重因素并存的沉重压力。而此时如何正确认识新常态，积极适应新常
态，勇于引领新常态，如何采用适合企业发展的战略，就成为企业能否成功获得
可持续、稳定、健康发展的关键因素

首先，对发展战略等相关理论进行了梳理，在相关文献研究的基础上，应用
SWOT 分析法对对蔚州矿业公司内部环境中的优势和劣势、外部环境中机会和威
胁进行分析

其次，通过构建 SWOT 矩阵模型，确定了 “实施五大战略”、“推进五大工程”、
形成四大主体产业布局的发展战略

第三，使用数学模型对战略目标进行了预测，并依据未来环境发展的特点和
趋势对定量预测目标进行了适当修正，使其更加符合公司发展的客观要求

第四，为保证发展战略的有效实施，论文分别从煤炭资源、融资环境、企业
文化、人力资源、技术研发与改造及党建方面提出了具体的保障措施

通过论文的研究希望能够为蔚州矿业公司未来获得很好的发展提供助力；同
时也希望能够为其他煤炭企业的发展提供参考和借鉴

关键词：战略管理， 五力模型，环境分析，SWOT 分析，发展战略。燕山大学工商管理硕士学位论文
- II -
Abstract
Coal is the basic energy of national economic development, and plays an important
role in the development of national economy. In recent years, the country has been
promoting the reform of the energy structure, the proportion of coal in the energy
system of the year by year a slight decline, but the dominant position of coal in the
energy system in the short term will not be changed fundamentally.Kailuan (Group)
Yuzhou mining limited liability company is a large state-owned coal enterprises, after
the golden ten years rapid growth after facing the heavy pressure of multiple factors
coexist coal prices, overcapacity, weak market and the transformation of development.
The correct understanding of the new normal, actively adapt to the new norm, the
courage to lead the new norm, how to use the strategy for enterprise development,
becomes the enterprise success key factor of the sustainable, stable and healthy
development of the.
First of all, the development strategy and other related theories, on the basis of the
relevant literature, using SWOT analysis to analyze the external environment of
opportunity Yuzhou mineral company strengths and weaknesses in the internal
environment, and threat method.
Secondly, by constructing the SWOT matrix model, the development strategy of
carrying out five strategies, promoting the five projects and forming the four main
industry distribution are determined.
Third, the use of mathematical models to predict the strategic objectives, and based
on the characteristics of the future development of the environment and the trend of the
quantitative prediction of the target is modified, so that it is more in line with the
objective requirements of the development of the company.
Fourth, in order to ensure the effective implementation of the development strategy,
the paper puts forward specific measures for the protection of coal resources, financing
environment, corporate culture, human resources, technology research and development,
and Party building.Abstract
- III -
Through the research of this paper, hope to be able to provide a good development
for the future development of the mineral company in the future, but also hope to
provide reference for the development of other coal enterprises.
Keywords: strategic management, environment analysis, five forces model, SWOT
analysis, development strategy.目 录
- V -
目 录
摘要.......I
ABSTRACT .........II
第 1 章 绪 论.... 1
1.1 研究背景和意义..... 1
1.1.1 研究背景 .......... 1
1.1.2 研究意义 .......... 2
1.2 国内外研究现状 .... 2
1.2.1 国外研究现状 .. 2
1.2.2 国内研究现状 . 4
1.2.3 国内外研究现状述评 . 5
1.3 研究思路与方法 .... 5
1.3.1 研究思路 .......... 5
1.3.2 论文结构 .......... 6
1.3.3 论文采用主要研究方法 .......... 6
第 2 章 相关理论基础.... 8
2.1 发展战略相关理论. 8
2.1.1 战略概念与内涵 .......... 8
2.1.2 战略的构成要素 .......... 9
2.1.3 发展战略的概念和类型 .......... 9
2.2 战略管理分析工具11
2.2.1 PEST 方法.......11
2.2.2 波特五力模型12
2.2.3 SWOT 分析法基本原理........ 13
2.3 本章小结... 14
第 3 章 开滦(集团)蔚州矿业公司外部发展环境分析 ........... 15
3.1 PEST 宏观环境分析......... 15
3.1.1 政治法律环境分析 ... 15
3.1.2 经济环境分析 ........... 15
3.1.3 社会环境分析 ........... 17
3.1.4 技术环境分析 ........... 17
3.2 基于五力模型的产业竞争环境分析 ...... 18
3.2.1 潜在进入者的竞争分析 ........ 18
3.2.2 供应商的议价能力分析 ....... 18燕山大学工商管理硕士学位论文
- VI -
3.2.3 买方的议价能力分析 ........... 1
。。。以上简介无排版格式，详细内容请下载查看