II
摘 要
新生代农民工日益成为现代产业工人的主力军，对我国现代化建设起着重要
的作用，并且越来越多的选择在服务企业中就业。由于服务企业的员工直接与顾
客接触，使得作为一线服务员工的新生代农民工的主观幸福感直接影响到其任务
绩效和所在服务企业的竞争力。新生代农民工有着与老一辈农民工不同的利益需
求，服务企业如何满足这些不同的利益需求，进而提高他们的主观幸福感和任务
绩效，是服务企业在管理新生代农民工时面临的一大难题。以往的研究中，大都
关注单一类型利益因素或非利益因素对新生代农民工主观幸福感的影响，而忽略
了多元利益因素的影响，而且专门针对服务企业新生代农民工主观幸福感和任务
绩效的研究也并不多见。

在文献回顾与理论分析的基础上，本文根据 Bagozzi 自我调节态度理论将新
生代农民工对服务企业提供的利益集的评价作为前因变量，将主观幸福感作为员
工的情绪反应，将新生代农民工的任务绩效作为应对行为；根据社会交换理论，
在自我调节态度理论模型中导入了服务企业提供的利益集对新生代农民工任务绩
效产生影响的路径。从而构建了利益集、主观幸福感和任务绩效这三者之间关系
的概念模型。然后，通过对服务企业新生代农民工的问卷调查，采用描述统计分
析、探索性因子分析、验证性因子分析以及回归分析等统计与计量经济学方法对
所得数据进行了分析和处理，对研究假设和模型进行了实证检验。

结果表明，利益集各维度对服务企业新生代农民工主观幸福感和任务绩效有
显著的正向影响，其中功能利益是影响服务企业新生代农民工主观幸福感和任务
绩效的重要变量；新生代农民工主观幸福感在利益集各维度对任务绩效的影响中
起部分中介作用，但中介效应大小有所不同；主观幸福感在心理利益对任务绩效
的影响中的中介效应最大，在功能利益对任务绩效的影响中的中介效应最小。这
些研究结论为服务企业如何提高新生代农民工的主观幸福感和任务绩效提供了借
鉴和参考。

关键词：新生代农民工；利益集；主观幸福感；任务绩效；回归分析硕士学位论文
III
Abstract
The new generation of migrant workers have become an integral part of modern
industrial workers, and also become an important force in China ’s modernization. The
majority of them have been employed in service industry. The new generation of
migrant workers who work as the front-line employee of service industry, have to
contact with the custom directly. As a result, their subjective wellbeing has an effect
on their task performance and the service enterprises competitiveness. The new
generation of migrant workers have special benefit r equirement, and how to meet
these special benefit requirement, and then improve their subjective wellbeing and
task performance have become a major problem for service e nterprises. In the
previous studies about the influence factor for new generation of migrant workers ’
subjective wellbeing, mostly concerned about a single type of benefit factor or the
other factors’ effect, not mentioned the diverse benefit factors. The study about the
new generation of migrant workers’ subjective wellbeing and task performance in the
service enterprises is also rare.
On the basis of literature review and theoretical analysis, the paper drawing on
Bagozzi’s attitude theory, and constructs a concept model. The antecedent variables
are the different benefits provided by the service enterprises, and the subjective
wellbeing of new generation of migrant workers’ as the emotional reaction, and their
task performance as the coping behavior. Based on the social exchange theory, the
paper draw a path between the package of benefit and the task performace. Finally,
this paper constructs a concept model of influences on the subjective well-being and
task performance of the new generation of migrant workers exerted by the package of
benefit. Then we issue questionnaires to the new generation of migrant workers who
work in the service enterprises. The data, assumptions and models were analyzed and
processed by descriptive statistical analysis, exploratory factor analysis, confirmatory
factor analysis and regression analysis and the other econometric methods.
The empirical results show that all of the three dimensions of the package of
benefit have a significantly positive effect on subjective well-being and task
performance of the new generation of migrant workers employed in the service
industry, and the functional benefit has the greatest impact on subjective well-being
and task performance. The subjective well-being of new generation of migrant
workers acts as a partial intermediary role between economic benefit , functional