The Global TV Deck TV reaches more people than any other advertising medium October 2021 AUSTRALIA Unbeatable daily, weekly and monthly reach * Daily reach based on Australian metro markets only Source: Daily Reach: OzTam MetroSTV Panel, Consolidated 28, TotalTV, Total People, 5 City Metro; Weekly & Monthly Reach: Consolidated 28-day combined OzTAM Metro and Regional TAM databases with Overlap homes de-duplicated. % of the Australian population* AUSTRALIA Video consumption Average monthly hours consumed (linear TV): All individuals: 64h21 18-24yo’s: 13h3 25-34yo’s: 23h28 Average monthly hours consumed (BVOD): All devices: 79 011 036h Source: OzTAM VPM.? 1Jul 2020 00h00-31 Dec 2020 23h30; Consolidated 28-day combined OzTAM Metro and Regional TAM databases with Overlap homes de-duplicated. Average time spent viewing [ATV 0200-2600 (2am- 2am)] across the population in TV homes within metered markets. Includes free-to-air and subscription television viewing. Fractional minutes have been rounded; Includes live viewing and playback through the TV set within 28 days. Time bands use the industry standard 26-hour TV clock: 0200-2600 = 2am-2am. BroadcasterVOD (BVOD) LinearTV All individuals UNITED KINGDOM Unbeatable daily, weekly and monthly reach Source: Broadcasters’ Audience Research Board, 2020, reach 3 mins+ % of the UK population UNITED KINGDOM Video consumption 2020 Average video time per day: All individuals: 316 minutes 16-34s: 294 minutes Source: 2020, BARB / Broadcaster stream data / comScore / IPA Touchpoints 2020 (lockdown) / Pornhub / Rentrak 16-34s All individuals UNITED KINGDOM Broadcaster TV accounts for 91% of our video advertising day Average video advertising time per day: All individuals: 19 minutes 16-34s: 12.5 minutes Source: 2020, BARB / comScore / Broadcaster stream data / IPA Touchpoints 2020 / Rentrak *TikTok ad time modelled at 2% of content time – the same as YouTube 16 – 34s All individuals AUSTRIA Unbeatable daily, weekly and monthly reach Source: AGTT/GfK TELETEST; Evogenius Reporting; 01.01.2020-31.12.2020; personengewichtet; inclusive VOSDAL/Timeshift; Standard % of the Austrian population AUSTRIA Video consumption Average video time per day: A 14+: 248 minutes A 14-29: 240 minutes Source: RTR-/AGTT-Bewegtbildstudie 2020: 06.02.2020 -05.03.2020; n = 4000; Methode: CAWI 14 - 29 All individuals