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New Global Study
Gender & Age
Diversity in
Global Ad
Creative2019 2022
Released May 4, 2023
Contents
Introduction34
Methodology
Executive Summary
Gender Detail
Age Detail7 813 18
What’s Next
? 2023 Extreme Reach Inc. All rights reserved.2 Introduction
Marketers wield enormous power in effecting cultural norms by
how they portray people and situations in brand stories. Since the
dawn of advertising, who is cast to “play” consumers and who we
hear speaking sets standards around beauty, gender roles, who
makes purchase decisions, and more.
This is just the beginning. In addition to the core
metrics you see in this benchmark report, our
future roadmap includes exploration of new
areas such as analyzing diversity of principal
actors vs. extras and accurately reporting on
additional characteristics, such as body type
and the presence of people with disabilities.
To our trusted clients
around the world:
In December 2022, ER released the first-ever, large-scale diversity
and accessibility benchmarks for the ad industry in North America.
That study analyzed 1 million TV and Video ads that were
deployed in the US/Canada and publicly available.
Reach out t。。。以下略