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The role of sports in the global streaming wars
Jack Genovese
February 2023
Sports content is playing an increasingly prominent part in the streaming wars
Against a background of rapid acceleration in spend on content by subscription OTT platforms spurred by the wider ‘streaming wars’,
streaming services’ investment in sports rights has lagged – a consequence of infrastructure and business model challenges.
Nonetheless, growing consumer demand for streamed sport is increasingly being met: in 2023, subscription OTT services will1 account for more than a fifth of total spend on sports rights across the most important sports markets worldwide.
DAZN led the way in several markets with a bold strategy targeting top-tier rights and offering low-priced, direct-to-consumer access
to premium sports. In 2022, DAZN accounted for 54% of all subscription OTT services’ spend on sports rights. DAZN’s strategic
focus is now turning away from consumer growth and international expansion to focus on long-term profitability through a strategy of2 price increases and revenue diversification.
Recent years have seen an acceleration in sports rights spend by general entertainment streamers – such。。。以下略