Benchmark
Report
→Q1 2023Podcast Podcast andagencies brandsPodsights empowers
with valuable attribution andperformancewith valuable
measurement to help validate andscale tohelpvalidatemeasurement
advertising advertising their podcast advertising.
is measurable! Publishers usePodsights tohelpgrow their
audience andeffectivelymonetize their
podcast content.
We are on amission togrow podcast
advertising byadvertising truly helpingadvertisers
understand and of thepower leverage
the podcasting medium.01 → Takeaways &KeyOverview
What can you
expect tofnd02 → GuidePodcast Media Buyer’s
in thisreport…
03 → Benchmarks RateLatest Conversion01
Key Takeaways &KeyOverviews Analysis Overview
Q1 2022-Q4
53% 25%15% 152%
12BYoY 4.3KYoY 1KYoY $757M YoY
ImpressionsCampaigns Brands Ad Spend
Podsights that estimates we measure more 3dollarsspent inthe than1inevery
podcast space, advertising . the$2Bpodcast market given advertising 1
1 Study2022 IAB|PWCPodsights Q12023BenchmarkReport |5