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2023年电子商务报告PDF

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文本描述
1Y O U R P R E S E N T E R S
Ian Jason
EsslingClough
S E N I O R D I R E C T O R , S E N I O R D I R E C T O R ,
S U R V E Y I N S I G H T SC L I E N T I N S I G H T S
2Critical insights that make you moneyAudiences to maximize ROI
Unlock & define audiences, plan campaigns Ensure privacy compliance & brand safety with
across platforms, conduct competitive industry leading contextual technology, intelligent
intelligence, and identify media reach the content categorization & robust programmatic
audiences you care about options that connects the data to the key
consumers or your business / advertisers
The value of your audience Your Strategies For ;Always On; Learnings
Maximize media and content investment with Unearth the motivations behind consumer’s
an unmatched authority in cross-platformsocial engagement, & benchmark against
media and box office measurement. Identifycompetitors. Align the brand’s tone around the
valuable audiences and brand impact throughsentiment to max. engagement
brand survey lifts
68M+ TV’s243M+ Mobile Phones / Tablets 25M+ Brands, Publishers & Influencers 130K+ Movie Screens Measured
33% Households Measured 192M+ Desktops70+ Countries covering Facebook,25K+ Movie Theaters Measured
210 Local Markets 138M+ CTV DevicesTwitter, Instagram, YouTube, 74 Countries
Twitch & TikTok
3A G E N D A
1 2 3 4
2022 DigitalGrowth of SocialKey
Commerce Online Commerce Takeaways
Update Grocery
4D I G I TA L C O M M E R C E D ATA H A S B E E N S O U R C E D F R O M C O M S C O R E ’ S
C O N S U M E R PA N E L A N D O N G O I N G R E S E A R C H
Dollars spent online in non-travel Dollars spent online in non-travel
retail categories, via both retail categories, via desktop or
smartphone and tablet. mobile devices.
FOCUS OF THIS REPORT IS
U.S. DATA IN 2022
Travel spending is not included in retail commerce
5