BEYOND
THE :30
On Streaming TVShared commitment to learning
Quantified the effectiveness of streaming Experimented with sponsorship ads on the Take the research a step further and focus
TV vs. linear TV, establishing clear Roku Home Page to understand theiron how brands can capitalize on
benchmarks on effective frequency andimpact compared to traditional video ads streaming TV beyond traditional video
diminishing returns
2019 2020TODAY
2Today’s questions
Q1 Q2
How can marketers make streaming TV ad What is the impact of new innovative streaming
experiences more engaging? TV video ad formats?
vs
PREFERENCES AD AVOIDANCE TRADITIONAL ADSBEYOND :30 ADS
3Table of Contents
FINDINGS
Section 1: Driving Ad Acceptance –
Through Improved Streaming TV Ads
Section 2: Testing & Learning –
Moving Beyond Traditional Ads
Section 3: Ad Format Deep Dive –
What Works
IMPLICATIONS
4Through Improved Streaming TV Ad Experiences
5