HOLIDAYSHOPPING2022:
MIXEDFEELINGSAS
CONSUMERSAREANXIOUS
BUTEAGERTOCELEBRATE
2December,2022HOLIDAYSHOPPINGINITIATIVE–2022Wave
NewresearchconductedbyIpsoswithIpsos.digitalandSynthesioAI-enabledconsumer
intelligencelooksatthisyear’sholidayshoppingtrends,spendinghabits,andgiftwishlists.This
year,wewidenourviewtoseemixedemotionswhenitcomestohowconsumersarefeelingabout
theeconomyandwhattheyhopetogiveandreceiveasgiftsindifferentregionsaroundtheglobe.
COMBINEDSOLUTIONS
QUANTITATIVESURVEYviaFASTFACTSSOCIALINTELLIGENCEviaSYNTHESIO
Togatherandconfirmtrends-quantitativesurveyToenrichthequantitativesurveyresultswithsocialcontext,
insightsfromquotes/verbatims
Among10,000respondent;snationalrepresentative.800each.
Runin12marketsAustralia,Brazil,Chile,France,Germany,Italy,DashboardinEnglish-onlyrunacrossUSA,UK,andAustraliatracking
Philippines,Romania,Singapore,Spain,USA,UK.onlineconversationsontopicsofinterest.
5minLOITopicmodelingrunonsocialcontenttoidentifyandclusterissues
FieldNov10thCodingtoolusedfortheFastFactsopen-endedquestions,allowingto
distinguishpositivevsnegativecontents
Asin2021,focusontheshoppingwishinglists,in-store/onlineFocusonChristmas/Thanksgiving,gifts,in-store/onlineshopping,
shopping,stress,excitementbutalsofocusonrisingprices,purchasefactors,deliverydelays/shortages,BlackFriday,and
holidayspirit,potentialunsatisfactionrelatedtopresents….analysisofopen-endedsurveyresponsesusingSynthesioSurvey
In2021,itwasrunin6markets.Module.
[2](c)Holidayshopping2022DESPITEGLOBAL
UNCERTAINTY,
CONSUMERSLOOK
TOGETINTHE
HOLIDAYSPIRITTHEMOODIN2022CANBESUMMEDUPINTWOWORDS:
ANXIETYANDANTICIPATION
AsofNov10th,44%on
averagehavestarted,are
almostdoneorarealready
finishedwiththeirholiday
shopping.Someexplained
thattheystartedshopping
earlierforfearthatinflation
couldgetworse.
[4](c)Holidayshopping2022AboutInnovationSpacesMarketNeedMappingUserInnovations&NSP‘sMarketTrendLandscapeConclusion&Activation
MANYAREEXCITEDTOCELEBRATEANDFEELINGTHE
HOLIDAYSPIRIT
Onaverage,85%ofsurveyed
respondentsfeelexcited
aboutholidaycelebrations,
and34%saytheyaremore
excitedthanlastyear.
[5](c)Holidayshopping2022