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亚布力阳光度假村发展战略研究_MBA毕业论文DOC

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文本描述
目录
目录
摘要.............................................................................................................................................................. I
英文摘要 ...................................................................................................................................................III
1引言..........................................................................................................................................................1
1.1研究背景 ..........................................................................................................................................1
1.2研究目的及意义 .............................................................................................................................2
1.2.1研究目的 ..................................................................................................................................2
1.2.2研究意义 ..................................................................................................................................2
1.3国内外研究综述 .............................................................................................................................3
1.3.1国外研究现状 ..........................................................................................................................3
1.3.2国内研究现状 ..........................................................................................................................4
1.3.3文献综述 ..................................................................................................................................6
1.4研究方法和内容 .............................................................................................................................6
1.4.1研究方法 ..................................................................................................................................6
1.4.2研究内容 ..................................................................................................................................7
2相关概念及理论基础 ............................................................................................................................9
2.1相关概念 ..........................................................................................................................................9
2.2理论基础 ........................................................................................................................................10
2.2.1核心竞争力 ............................................................................................................................10
2.2.2旅游竞争力 ............................................................................................................................10
2.2.3 4P理论...................................................................................................................................10
2.3本章小结 ........................................................................................................................................11
3亚布力阳光度假村简介及发展现状 .................................................................................................12
3.1亚布力阳光度假村简介 .............................................................................................................. 12
3.1.1亚布力阳光度假村历史沿革 .............................................................................................. 12
3.1.2基本情况 ................................................................................................................................12
3.2亚布力阳光度假村发展现状 ......................................................................................................17
3.2.1亚布力阳光度假村现有资源 .............................................................................................. 17
3.2.2亚布力阳光度假村发展情况 .............................................................................................. 18
3.3本章小结 ........................................................................................................................................21
4亚布力阳光度假村发展环境分析 .....................................................................................................22
4.1外部环境 PEST分析...................................................................................................................22
4.1.1政治环境 ................................................................................................................................22
4.1.2经济环境 ................................................................................................................................22
4.1.3社会环境 ................................................................................................................................22
4.1.4技术环境 ................................................................................................................................22
4.2 SWOT分析....................................................................................................................................23
I

东北农业大学工商管理硕士学位论文
4.2.1优势分析 ................................................................................................................................23
4.2.2劣势分析 ................................................................................................................................26
4.2.3机会分析 ................................................................................................................................28
4.2.4威胁分析 ................................................................................................................................30
4.3 SWOT分析结论 ............................................................................................................................31
4.3.1 SO战略................................................................................................................................... 31
4.3.2 WO战略..................................................................................................................................31
4.3.3 ST战略....................................................................................................................................31
4.3.4 WT战略..................................................................................................................................31
4.4本章小结 ........................................................................................................................................33
5亚布力阳光度假村发展目标选择及发展战略实施 .......................................................................34
5.1亚布力阳光度假村发展战略目标 ............................................................................................. 34
5.1.1总体战略 ................................................................................................................................34
5.1.2发展目标 ................................................................................................................................34
5.2基于 SWOT分析的亚布力阳光度假村发展战略选择 .......................................................... 34
5.2.1多元化发展战略 ................................................................................................................... 34
5.2.2区域旅游一体化发展战略 ...................................................................................................35
5.2.3可持续发展战略 ................................................................................................................... 35
5.2.4品牌形象战略 ........................................................................................................................35
5.3亚布力阳光度假村发展战略实施 ............................................................................................. 36
5.3.1合理规划开发旅游新资源 ...................................................................................................36
5.3.2完善基础设施建设 ............................................................................................................... 36
5.3.3树立营销新理念 ................................................................................................................... 36
5.3.4加强旅游服务管理人才建设 .............................................................................................. 37
5.3.5构建跨区域合作开发体系 ...................................................................................................37
5.3.6树立品牌形象 ........................................................................................................................37
5.4本章小结 ........................................................................................................................................38
6亚布力阳光度假村发展战略保障体系 ............................................................................................ 39
6.1加强政策保障 ...............................................................................................................................39
6.1.1加强与政府部门的沟通协作 .............................................................................................. 39
6.1.2积极响应国家发展冰雪旅游的号召 ..................................................................................39
6.2提供资金保障 ...............................................................................................................................39
6.2.1多渠道筹措发展资金 ...........................................................................................................39
6.2.2充分利用税收优惠节约成本开支 ......................................................................................40
6.3完善制度保障 ...............................................................................................................................40
6.3.1构建内部系统化管理体系 ...................................................................................................40
6.3.2打造良好的品牌形象 ...........................................................................................................40
6.4建立人才保障 ...............................................................................................................................41
II

目录
6.4.1提升员工综合素质 ............................................................................................................... 41
6.4.2定期举办员工培训 ............................................................................................................... 41
6.5本章小结 ........................................................................................................................................41
7结论与展望 ...........................................................................................................................................42
7.1结论................................................................................................................................................42
7.2研究展望 ........................................................................................................................................42
致谢............................................................................................................................................................43
参考文献 ...................................................................................................................................................44
III
。。。以下略