Kurt Tencent Computer System Ltd. Room 410, East 2block, SEG Park, Zhenxin Rd Shenzhen,China TEL : +86-755-83764818-1011 FAX : +86-755-83763211 E-mail :Kurt@tencent Avatar Business Plan What’s Avatar 现实中的我 虚拟世界的我 (AVATAR) Avatar指的是起源于韩国的一种“网络化身”的在线娱乐项目，玩家可以通过购买服装、饰品、房屋等自由变换自己的网络虚拟形象。 内容提供商则通过出售这些虚拟形象来取得收入。 Avatar现在已经广泛应用在聊天室、BBS、手机、Email、虚拟社区等突出在线交流的网络服务里。 一方面我们说Avatar是网民在互联网上的一个形象化的可变的标识，另一方面来说Avatar是在线交流类网络服务中最现实可行的一种收费模式。 Why Avatar “How about ragged jeans?” “They are not suitable for your age, Mom.” Kim Ran(42), who lives in Samsong-dong, Goyang, Gyeonggi-do, recently have much more conversation with her fifth-grader son in elementary school than before. That’s because she has had discussions and evaluation sessions over their Avatar clothes and accessories. “With 5-6 thousand won a month, I can buy ragged jeans or princess dresses that I dare not wear in the real world and satisfy my repressed desires,” said Mrs. Kim. “Most of the 40 members in my same-age Internet community have their Avatars.” 2002/04/28, The Digital Times 网络也是一个世界，一个我们可以实现现实中不可能实现的梦想世界，Avatar提供这种可能 Why Avatar Lee Jisun, a 23-year-old student, hasn't owned anything Barbie in over a decade but has spent almost $85 so far this year on girly pink dresses and ankle-breaking high-heels for her avatar. "I would never wear this stuff in real life, but what else would you do with an avatar but go wild and have some fun?" she says. 2002/06/18, Korea economics 著名的芭比娃娃，由于其Avatar授权在年初的良好表现，该公司在韩国今年15%的许可收入预测将来自于对Sayclub的Avatar授权。 。。。以下略