中文摘要
在国家能耗双控的大形势下，围绕双碳目标，随着能耗双控制度的严格执行，
必然导致的结果就是能源需求结构受到调整。在此背景下如果还坚持原本粗放型的
方式来发展经济那么肯定会被社会所淘汰，因此作为氯碱化工企业而言，其在新时
代中也开始将发展思路进行创新，确保自身的结构转型能够同当前经济发展要求保
持一致。
通过对内蒙古亿利化学工业有限公司情况进行了解，该企业在化工行业中具有
一定知名度。该企业站在未来发展角度上也明确要同当前经济社会潮流相适应，基
于此其在制定企业战略时也将调结构促转型添加到其中。本文内容就是站在当下历
史发展角度上，基于全面分析企业竞争以及宏观经济条件的前提下将战略管理理论
内容引入其中，将宏观经济发展趋势作为着眼点，针对该公司以后的经营发展道路
展开细致规划。
首先，详细分析了本文的选题背景，并且对本论文的选题意义和目的等进行简
要概述，除此之外针对本文研究方法和内容展开说明，为确保论文具有说服力，作
者在研究过程中还针对有关文献展开评析，最次过程中将本文的切入点明确。作者
在研究过程中还详细阐述企业战略分析工具以及战略类型等内容。以上内容对于该
公司未来战略制定和执行工作都具有重要意义。
其次，通过利用PEST宏观环境分析方法和五力竞争模型分析方法，对亿利化
学公司的外部环境进行了分析，并且指出了亿利化学公司目前的发展战略现状、存
在的问题，在此基础上，进一步通过人力资源、技术资源、战略合作资源、营销能
力、财务能力、组织管理能力等方面对亿利化学公司的内部环境进行了分析。
最后，利用SWOT分析方法，在对亿利化学公司的优势、劣势、机遇和威胁等
四个方面进行评析的基础上提出亿利化学公司最终战略的选择与确定，并且通过制
定推进科技创新，丰富产品结构，开拓新市场，强化安全管理，强化财务运作和融
资筹划等实施路径和组织机构制度保障措施、企业文化保障措施和采购销售保障措
施，确保亿利化学公司确定的发展战略能够精准执行，即在国家能耗双控的大形势
下，围绕双碳目标，大力推进节能减排新技术，构建绿色低碳循环发展的生产体系，
不断开展新技术、新产品的研究开发工作，开发具有高附加值的产品，为公司提供
新的利润增长点、降低生产和经营成本、激励技术人才、创新企业品牌建设。
关键词：亿利化学发展战略五力模型
SWOT分析
多元化战略

ABSTRACT
Under the situation of dual control of national energy consumption, with the strict
implementation of the dual control degree of energy consumption, the inevitable result is
the adjustment of energy demand structure. In this context, if we still adhere to the
original extensive way to develop the economy, it will certainly be eliminated from the
society. Therefore, as a chlor-alkali chemical enterprise, it also begins to innovate its
development ideas in the new era to ensure that its structural transformation can be
consistent with the current economic development requirements.
By understanding the situation of Inner Mongolia Yili Chemical Industry Co., LTD.,
the enterprise has a certain popularity in the chemical industry. From the perspective of
future development, the enterprise also clearly needs to adapt to the current economic
and social trend. Based on this, it also adds structural adjustment to promote
transformation in the formulation of enterprise strategy. The content of the text is to stand
on the current historical development perspective, based on a comprehensive analysis of
enterprise competition and macroeconomic conditions under the premise of strategic
management theory content into it, the macroeconomic development trend as a starting
point, for the company's future business development road to carry out detailed planning.
First, for the purposes of this paper detailed discusses the research background, and
selected topic significance and purpose of this paper is a brief overview, in addition to
this article research method and content, in order to ensure the paper convincing, the
author also in the process of research on related literature, during the time a breakthrough
point of this article. In the course of the research, the author also expounds the enterprise
strategy analysis tools and strategy types in detail. The above content is of great
significance to the company's future strategy formulation and implementation.
Firstly, this paper analyzes the background of the topic selection in detail, introduces
the purpose and significance of the topic selection, expounds the research content of this
paper, illustrates the research methods of this paper, and discusses and evaluates the
important literature at home and abroad in this study, so as to clarify the research entry
point of this paper. It also elaborates on the three aspects of corporate strategy types and
strategic analysis tools. The introduction and introduction of the above theories laid a
solid theoretical foundation for the development strategy formulation of Elion Chemical
Company.
Secondly, by using PEST macro environment analysis method and five-force

competition model analysis method, the external environment of Elion Chemical
Company is analyzed, and the current development strategy status and existing problems
of Elion Chemical Company are pointed out. On this basis, the internal environment of
Elion Chemical Company is further analyzed from the aspects of human resources,
technical resources, strategic cooperation resources, marketing ability, financial ability
and organizational management ability.
Finally, the SWOT analysis method is used to put forward the selection and
determination of the final strategy of Elion Chemical Company on the basis of the
analysis of the advantages, disadvantages, opportunities and threats of Elion Chemical
Company. Through the formulation of implementation paths, such as promoting
scientific and technological innovation, enriching product structure, opening up new
markets, strengthening safety management, and strengthening financial operation and
financing planning, as well as organizational institutional guarantee measures, corporate
culture guarantee measures and procurement and sales guarantee measures, the
development strategy determined by Elion Chemical Company can be accurately
implemented. In other words, under the situation of dual control of national energy
consumption, the new technology of energy conservation and emission reduction should
be vigorously promoted around the dual carbon target. Build a green low-carbon cycle of
the development of the production system, continue to carry out research and
development of new technologies, new products, the development of high value-added
products for the company to provide new profit growth point, reduce production and
operating costs, encourage technical personnel, innovative enterprise brand building.
Key words: Elion Chemical Development Strategy Five forces model; A SWOT
analysis Diversification Strategy
。。。以下略