CONFIDENTIAL Frequently Used Template Conceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion. 1 Text Text Text Text Text Text Text Text Text Text 2X2 CUBED Unit of measure * Footnote Source: Source 2 2X2 TOWER Unit of measure * Footnote Source: Source 3 5PS MARKETING Place Price Product Package Positioning promotion Product offering Unit of measure * Footnote Source: Source 4 Strategy Skills Systems Staff Shared values Structure Style 7S Unit of measure * Footnote Source: Source 5 ARROW 3D Unit of measure * Footnote Source: Source 6 CUBES1 3D Unit of measure * Footnote Source: Source 7 CUBES2 3D Unit of measure * Footnote Source: Source 8 CUBES3 3D Unit of measure * Footnote Source: Source 9 Text Text Text Text CUTOUT 3D Unit of measure * Footnote Source: Source 10 New entrant Suppliers Industrycompetitors Buyers Substitutes FORCES AT WORK Unit of measure * Footnote Source: Source 11 Text Text Text Text Text Text Text Text Text Text JOINT Unit of measure * Footnote Source: Source 。。。以下略