THE FIRST STAGE CONCEPTAL DESIGN 第一階段規劃、概念階段 CHIEF DESIGNER：RICky WONG DESIGN MANAGER：LULI xU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT HUzHOU, zHEjIANG 湖州 ? 魯能鸿泊湾二期售樓處改造項目 HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT 湖州 · 魯能鸿泊湾售樓處二期改造項目 ANALySIS OF GEOGRAPHICAL ENvIRONMENT 地理壞境分析 項目 區位 PROjECT LOCATION 項目區位 The projecT is lhung po Bay is locaTed aT The ding an sTreeT Block in Wuxing disTricT of huzhou, no. 1158, nanhua road, huzhou (hangzhou souTh road and nanhua road inTersecTion), locaTed in The old ToWn of huzhou.surrounded By Three rivers and BeauTiful dreamland, advocaTor of huzhou life complex area. 鸿泊湾位於湖州市吳興區定安街地塊，湖州市南華路 1158 號（杭長橋南路和南華路交叉口），位於湖州老城區。山水環繞，環境優美， 鸿泊湾湖州“生活綜合區”倡導者。 HUzHOU LUNENG HONG BO BAy SALES OFFICE RENOvATION PROjECT 湖州 · 魯能鸿泊湾售樓處二期改造項目 IN THIS PROjECT, THE LOCAL CUSTOMERS IN CHONGqING AREA ARE MAINLy CONCERNED WITH THE TARGET OF THE MARkET, AND SATISFy THE RESIDENTIAL FUNCTION OF SUCH GROUPS. SUCH GROUPS ATTACH IMPORTANCE TO THE LOCATION AND ENvIRONMENT OF THE REGION, AND BELONG TO THE HIGH-END CUSTOMERS IN THE CITy. ON SUCH BASIS, THE INvESTMENT CLIENTS IN AND OUTSIDE THE PROvINCE THAT ARE ATTRACTED ARE IMPORTANT CUSTOMERS; THE REST OF THE CLIENTS IN THE COUNTRy HAvE THEIR CLIENTS IN THE CASE. 本專案中，以湖州區周邊地域客戶群體為市場主要考慮目標，滿足此類群體居住功能。此類群體重視區域位置及周邊環境，屬於城市中高端客户群。在此類基础上，吸 引到的省內外投資客戶為重要客戶；全國其餘客戶為本案偶得客戶。 core cusTomer：SUCH GROUPS TO IMPROvE THE GROUP IS GIvEN PRIORITy TO, IN THE UPPER CLASS SOCIETy, HAvE A CERTAIN SOCIAL STATUS AND ECONOMIC BASE, THE GROUP LEADING OPERATION SMARTFORTUNE CLASS OF SOCIAL RESOURCES. 核心客戶：此類群體以改善型群體為主，處於社會中高層階級，具備一定的社會地位與經濟基礎，該 群體主導社會資源運作的財智階級。 imporTanT cusTomer：SUCH GROUPS ARE MAINLy AIMED AT IMPROvING THE TyPE OF CUSTOMER, SATISFyING THE NEEDS OF SUCH GROUPS. FOR INvESTORS IN THE PROvINCE TO PROTECT IMPORTANT CUSTOMERS, SUCH GROUPS HAvE A CERTAIN ECONOMIC STRENGTH, HAS CERTAIN ExPERIENCE ABOUT INvESTMENT, OCCUPy THE GROUP TO PURCHASE PROPERTy INvESTMENT RATIO THAN MOST. 重要客戶：此類群體以改善型客戶為主，滿足此類群體居住功能需求。以省內投資客護為重要客戶， 此類群體具備一定經濟實力，對投資有一定經驗，購置物業佔據該群體投資比例的較大部分。 accidenTal cusTomer：PROvINCIAL AND OTHER REGIONAL INvESTMENT GROUPS. 偶得客戶：省內及其他區域投資群體。 cusTomer Base locaTion - grade lock 客群定位 - 分級鎖定 CUSTOMERS TO ANALySIS 客群分析 核 心 客 戶 core cusTomer 重要客戶 imporTanT cusTomer 偶得客戶 accidenTal cusTomer 。。。以下略